Facebook custom audiences are specific groups of existing Facebook users that advertisers create to retarget ads. Retargeting using a custom audience, comprised of warm leads, increases sales and drives a higher return on ad spend. Businesses advertising on Facebook looking to close sales on warm leads should create custom audiences to retarget ads. Creating a…
All Marketing Articles - Page 21
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Top 27 Restaurant Business Card Designs from Around the Web
The restaurant industry is highly competitive, with Statista reporting approximately 660,000 restaurants currently in the United States and growing. For restaurant owners, this means keeping their marketing strategies up to date, beginning with a great restaurant business card design. We’ve curated some of the best examples around the web to help get you started. Here…
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How to Write an Event Press Release in 8 Steps [+ Free Template]
An event press release is a statement issued to the media that provides information on a specific event. It includes a compelling headline, event details and key information about your business. You should consider sending a press release a week to 10 days before your event to gain event media coverage and greater event attendance. To…
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Complete List of Instagram Ad Sizes & Specs
Instagram ad specifications and sizes are restrictions Facebook sets to ensure ads look and perform well. Not adhering to set ad specs and sizes could mean Instagram ads get rejected or appear skewed or incomplete. To put your ads budget to best use, it’s best to stick to Facebook Ad Manager’s ad specs and sizes….
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Instagram Advertising: Costs, Features, and How to Do It
Instagram is one of the most popular social media networks, with 1 billion monthly active users. Instagram also has powerful advertising tools with the potential to skyrocket your small business’ following and sales. If you’re looking for an affordable way to promote your business and reach more customers, you should consider running Instagram ads. How…
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How to Create Facebook Lookalike Audiences in 7 Steps
Facebook lookalike audiences are an advanced segmentation tool Facebook advertisers use to build new audiences that match the profile of their top customers. They allow advertisers to reach high-converting audiences, leading to more sales. They are great for businesses looking to reach more users on Facebook who are likely to engage their brand. Creating and…
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How to Create Facebook Retargeting Ad Campaigns in 8 Steps
Retargeting allows advertisers to reach warm leads by showing ads to those who have already shown an interest in your product or service. Facebook advertisers do this by embedding the Facebook Pixel into their site’s code. This code tracks the user behavior of their site’s visitors, which then helps advertisers create targeted ads on Facebook….
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How to Create & Launch Effective Facebook Carousel Ads
Facebook carousel ads are a Facebook ad type that allows for two to ten images or videos within one ad. They are built in Facebook Ads Manager with multiple images and videos in a single ad, allowing advertisers to get more ad real estate at no additional cost. They are best for businesses advertising product-based…
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Top 25 Professional Event Planner Business Card Examples
According to the Bureau of Labor Statistics, the consumer demand for experiences, as opposed to physical products, has resulted in a projected growth of 11 percent for the event planning profession through 2026. To help you stand out from the growing crowd, make sure you’re always visible, beginning with a well-designed business card. Here are…
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Top 25 Examples of Professional Chef Business Cards
Statista projects that the number of professional chefs in the United States will reach 154,000 by 2026. This increase in competition means that, aside from skills, chefs will have to improve their branding and marketing strategy to be noticed. Start by designing a business card that brings out your personality. Here are 25 creative examples…
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27 Creative Bakery Business Cards Examples
It takes a passion for baking to start your own bakery business, but it takes the right branding and marketing to sustain it. A good bakery business card needs to have an eye-catching design to get noticed and a clear message to create a memorable brand. To do this, you need to find what works…
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Pinterest Marketing: What It Is & How To Do It
Pinterest marketing is using Pinterest as a tool to increase the awareness of your business. Pinterest marketing is not just for bloggers but also for any business looking to increase their audience utilizing a visual platform. Pinterest drives organic traffic back to a website and helps increase the overall awareness of a brand or business. How…
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