A great deal of a business’ success comes down to its advertising; it won’t matter how great your product or service is if nobody knows of it. While large companies spend millions on advertising and marketing, that doesn’t mean you need to. There are a number of smart ways to advertise your business without an…
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Top 27 Professional Hair Stylist Business Card Tips
The U.S. Bureau of Labor Statistics reports that hair stylists make around $25,000 annually, and the number of professionals will steadily increase until 2026. So aside from having excellent skills, one will also need the right network to be successful. Start by handing out business cards designed to impress the most demanding clientele. Here are…
How to Write a Book Press Release in 9 Steps [+ Free Template]
A book press release is a statement that lets the world know about your book. It can be a fantastic tool for marketing your book because it tells readers why they’ll be interested in it, which increases your book sales. A press release is typically sent the same day your book becomes available to purchase….
How to Create Facebook Custom Audiences in 6 Steps
Facebook custom audiences are specific groups of existing Facebook users that advertisers create to retarget ads. Retargeting using a custom audience, comprised of warm leads, increases sales and drives a higher return on ad spend. Businesses advertising on Facebook looking to close sales on warm leads should create custom audiences to retarget ads. Creating a…
Top 27 Restaurant Business Card Designs from Around the Web
The restaurant industry is highly competitive, with Statista reporting approximately 660,000 restaurants currently in the United States and growing. For restaurant owners, this means keeping their marketing strategies up to date, beginning with a great restaurant business card design. We’ve curated some of the best examples around the web to help get you started. Here…
How to Write an Event Press Release in 8 Steps [+ Free Template]
An event press release is a statement issued to the media that provides information on a specific event. It includes a compelling headline, event details and key information about your business. You should consider sending a press release a week to 10 days before your event to gain event media coverage and greater event attendance. To…
Complete List of Instagram Ad Sizes & Specs
Instagram ad specifications and sizes are restrictions Facebook sets to ensure ads look and perform well. Not adhering to set ad specs and sizes could mean Instagram ads get rejected or appear skewed or incomplete. To put your ads budget to best use, it’s best to stick to Facebook Ad Manager’s ad specs and sizes….
How to Create Facebook Lookalike Audiences in 7 Steps
Facebook lookalike audiences are an advanced segmentation tool Facebook advertisers use to build new audiences that match the profile of their top customers. They allow advertisers to reach high-converting audiences, leading to more sales. They are great for businesses looking to reach more users on Facebook who are likely to engage their brand. Creating and…
How to Create Facebook Retargeting Ad Campaigns in 8 Steps
Retargeting allows advertisers to reach warm leads by showing ads to those who have already shown an interest in your product or service. Facebook advertisers do this by embedding the Facebook Pixel into their site’s code. This code tracks the user behavior of their site’s visitors, which then helps advertisers create targeted ads on Facebook….
How to Create & Launch Effective Facebook Carousel Ads
Facebook carousel ads are a Facebook ad type that allows for two to ten images or videos within one ad. They are built in Facebook Ads Manager with multiple images and videos in a single ad, allowing advertisers to get more ad real estate at no additional cost. They are best for businesses advertising product-based…
Top 25 Professional Event Planner Business Card Examples
According to the Bureau of Labor Statistics, the consumer demand for experiences, as opposed to physical products, has resulted in a projected growth of 11 percent for the event planning profession through 2026. To help you stand out from the growing crowd, make sure you’re always visible, beginning with a well-designed business card. Here are…
Top 25 Examples of Professional Chef Business Cards
Statista projects that the number of professional chefs in the United States will reach 154,000 by 2026. This increase in competition means that, aside from skills, chefs will have to improve their branding and marketing strategy to be noticed. Start by designing a business card that brings out your personality. Here are 25 creative examples…