Skype for Business is a popular workplace communication tool. The service, which is free with every Microsoft Office 365 Business subscription, offers features like instant messaging, video conferencing, and audio calls to teammates and associates. Using Skype for Business consists of signing up for an account, downloading the service, and navigating through its various features….
All Sales Articles - Page 27
Cold Canvassing: What It Is & How It’s Used In Sales
Cold canvassing is a tactic used in sales to look for new business by approaching potential customers in the field with a sales offer. It’s best for companies like residential contractors, whose potential customers may be easier to approach in person than over the phone or by email. Costs vary depending on approach. Using a…
VoIP Latency: Definition, Issues & Remedies
Voice-over-internet-protocol (VoIP) latency is a delay or lag in the time with voice communications between two VoIP phones. This can cause VoIP calls to be extremely choppy and frustrating to employees and customers alike. Latency is usually caused by slow or unreliable network speeds and can be minimized by fixing common network problems. What Is…
VoIP Gateway: Definition, Cost, Features & Providers
A voice-over-internet-protocol (VoIP) gateway is a device that uses an IP to connect copper wire phones to your router to transmit and receive voice communications over the internet. These devices are helpful for offices that do not want to abandon the reliability of their landlines but also want to leverage VoIP features. If you have…
How to Write a Cold Email & Best Practices
A cold email is an unsolicited message you send to someone you don’t know. It is used as a tool to reach out to prospects and bring them into your sales process. Writing an effective cold email means creating a personal connection, briefly stating your purpose, and moving your reader to take a specific action….
6 Best Hosted PBX Providers 2019
A hosted public branch exchange (PBX) is a service that receives incoming calls and routes them without human intervention while eliminating the need for the business owner to maintain additional telephone equipment. We looked at 25 of the best hosted PBX systems on the market and evaluated them based on pricing, features, and customer service….
How to Create a Customer Persona in 6 Steps (+ Free Template)
A customer persona is a fictionalized representation of a specific type of customer you are trying to reach and is used by businesses to guide marketing decisions and sales activities. Creating a customer persona involves researching and defining your ideal customer types, and then crafting a fictional persona based on your target marketing audience. One…
How to Create a Sales Pitch in 7 Steps
A sales pitch is a short, interactive conversation that gets your prospect interested in buying what you’re selling, whether it’s an appointment or your product. It should be engaging and relevant, which is why your first step is creating a buyer persona. Your sales pitch can happen while prospecting or by phone via cold calling….
What is Call Handling? Definition, Cost, Features & Providers
Call handling features allow you to answer, route, and block incoming and outgoing calls. They are designed to help businesses better handle their call traffic, especially in sales environments where call volume exceeds the number of staff to handle them. They also provide the benefit of a more professional presence over the phone. If you…
6 Best CRMs for Email Marketing 2019
Customer relationship management (CRM) software designed for email marketing falls into one of two categories: CRMs with marketing automation tools, and CRMs that seamlessly integrate with third-party email marketing tools. We looked at a dozen CRMs from both categories to come up with the top six CRMs for email marketing. Top 6 CRMs for Email…
What is IVR? Definition, Cost, Features & Providers
An interactive voice response (IVR) system is phone system software with automated voice menus that can route callers to their desired extensions without human assistance, by dialpad or voice. The technology helps companies better serve customers and also frees up staff, making it helpful for call centers and other departments with high call volumes. is…
LinkedIn Lead Generation: How To Do It In 5 Steps
LinkedIn is the largest social network for professionals, making it great for generating business leads. Benefits include having access to details like job titles and connections along with the ability to communicate on the site. To generate leads, you’ll need to decide on a target customer and whether you’ll run ads or send direct messages….