10 Best HubSpot Competitors & Alternatives

• You need a sales-focused CRM with easy-to-use sales automation tools: Pipedrive is one of our top-recommended sales automation software because of its robust yet beginner-friendly tools. It lets you easily automate task assignments, CRM record updates, and sales emails. HubSpot has a minimal learning curve, and it comes with sales, marketing, and customer service tools.
• You seek a CRM with more affordable AI tools: Pipedrive has an artificial intelligence (AI)-powered Sales Assistant that is available across all plans, starting at $14.90 per user, monthly. With HubSpot, this feature is available only with the Enterprise plan at $1,200 per month for 10 users.

• You’re a freelancer or startup looking for a free CRM: Pipedrive is easy to learn and use, but it does not offer a free plan.
  • Alternative: Freshsales and ClickUp both offer free options with unlimited user allocation and customizable sales pipelines. Freshsales has a built-in phone system that you can use to engage with leads, while ClickUp features advanced project collaboration tools.
• You want low-cost workflow automation tools: With Pipedrive, you get access to workflow automation tools starting with its Advanced plan at $24.90 per user, monthly.
  • Alternative: Zoho CRM and ClickUp offer workflow automation tools for free. Freshsales Growth plan also offers automation features at $9 per user, monthly.

• You want a CRM that offers free sales automation tools: With Zoho CRM, you can set workflow rules even with its free plan. It also allows you to create new contact records, assign record owners, and customize data fields based on changes in deal status. HubSpot’s sales automation features are available only with its paid plans, starting at $18 per month for two users.
• You’re seeking a highly customizable CRM: Most of Zoho CRM’s mass customization options are available for free or at a low cost of $14 per user, monthly. This platform lets you customize data fields, create custom record views, alter your search layouts, and build custom modules for your team.

• You prefer using a sales-focused CRM: Since Zoho CRM is an all-in-one CRM solution, it offers comprehensive features for sales, marketing, and customer service management.
  • Alternative: Freshsales and Pipedrive are both top-rated sales-focused CRM solutions. They offer specialized sales tools like workflows, deal management, and visual sales pipelines. You can also check out our list of the best sales enablement tools for similar options.
• You want a free CRM that offers built-in phone features for customer engagement: Zoho CRM’s PBX (Private Branch eXchange) integration is available only with its paid plans that cost at least $14 per user, monthly.
  • Alternative: Freshsales is our best-recommended free CRM with a robust built-in phone system. This includes an in-app dialer, the option to buy local and toll-free numbers, and an inbound caller ID.

• You need a CRM with robust customization options: Although monday CRM is known for its product simplicity, it is a highly customizable system. All plans allow you to tailor its board, data items, and workflow templates to fit your unique sales cycle, projects, and marketing campaigns. HubSpot’s customization options for data views and reports do not come in until the Professional plan, which costs $450 per month for five users.
• You want multiple viewing options for your sales data: This platform provides various board viewing options for your database. These options include Kanban, timeline, calendar, chart, workload, and map. With HubSpot, your main options are limited to Kanban, pipeline, and chart views.

• You are a small business needing free lead scoring: While monday CRM offers lead scoring for qualifying leads, this feature is available only with its Enterprise plan. You’ll have to contact its sales team to find out how much this would cost your team.
  • Alternative: Freshsales offers lead scoring tools across all of its plans, including the free option for up to three users.
• Your customer support team uses CRM for case management: monday CRM does not have built-in tools for customer support.
  • Alternative: Salesforce Essentials features a Service Cloud that you can use for customer case management. It integrates with Private Branch eXchange (PBX) systems or voice-over-internet-protocol (VoIP) to let you make and receive calls. You can also engage with customers via live chat.
• You want to leverage AI for analytics and automation: You can only use artificial intelligence (AI) features with monday CRM via third-party app integration.
  • Alternative: Zoho CRM has an AI assistant called Zia, which is available starting with its Enterprise plan at $40 per user, monthly. This feature can automate tasks, predict sales activity results, provide next-best recommendations, and even pull relevant records and metrics for you.

• You need a free CRM with robust built-in phone features for your call center business: Freshsales is our top pick among the best CRM call center software because it offers a built-in phone system with robust call management features across all plans. These features include an inbound caller ID and the ability to buy local and toll-free numbers. While HubSpot offers free VoIP integration, advanced phone features like inbound calls, outbound calls, and call transcription start at $18 per month for two users.
• You are a sales team looking for territory management software: Starting with its Pro plan ($39 per user, monthly), Freshsales gives you access to its sales territory management capabilities. It allows you to manage up to 100 unique territories.

• You run a project-based business or agency: Freshsales does not have built-in project management tools.
  • Alternative: Consider using Insightly CRM, monday CRM, or ClickUp if you need a CRM with project management features. Alternatively, read our guide to the best project management software to explore similar options.
• You are a small sales team seeking low-cost data enrichment tools: Freshsales’ auto-profile enrichment features are available with its Enterprise plan at $69 per user, monthly. This could be too expensive for small teams with limited budgets.
  • Alternative: Pipedrive’s Advanced plan has a Smart Contact Data tool that instantly retrieves web data about your contacts with just a single click. This plan costs $27.90 per user, monthly.

• You want to leverage an established AI tool for writing sales emails: All of Capsule CRM’s plans offer an artificial intelligence (AI) content assistant tool that helps you compose personalized emails from contact records. It gives recommendations on the content, length, and even the tone of your message, then generates a draft that you can add to your email message. As of this writing, HubSpot’s AI content assistant is fairly new and has yet to be tested by the majority of HubSpot users.
• You’re a freelancer looking for a CRM for basic contact management: Capsule CRM’s free plan supports up to two users and offers basic tools for contact management. This option also includes email marketing and sales opportunity management features. HubSpot, on the other hand, is nothing but basic with its integrated sales, marketing, and customer service tools.
• You run a project-based business or consultancy: This platform offers built-in tools for tracking creating project timelines, managing tasks, and overseeing client deliverables across all plans. This makes it ideal for professional service providers, consultancies, manufacturing agencies, and software companies. HubSpot does not offer tools for project management.

• You’re looking for a free CRM with more contact capacity: Capsule CRM’s bare-bones free plan allows you to store only up to 250 contact records.
  • Alternative: Freshsales has a free option that allows you to store an unlimited number of contact records in its database.
• You own an ecommerce store: Capsule CRM lacks tools for managing an ecommerce business, such as inventory management, order processing, website design, and point-of-sale (POS).
  • Alternative: Zoho CRM made it to our list of the best ecommerce CRMs because it offers various tools for online selling, such as inventory management, marketing, analytics, and customer support. These features are available with its Professional plan at $23 per user, monthly.
• You are a startup that uses multiple sales processes: For some business-to-business (B2B) companies, multiple pipelines are necessary to track different sales processes. One example of this is an insurance agency that sells employee benefits plans and business property and liability coverage. Capsule CRM’s multiple pipeline management feature does not come in until the Teams plan, which costs $36 per user, monthly.
  • Alternative: monday CRM’s Basic plan ($10 per user, monthly) allows unlimited boards. With this system, you can create and track unique sales processes as well as multiple sales pipelines. Apptivo also allows you to manage multiple sales pipelines across all its plans, which start at $8 per user, monthly.

• You are a solopreneur or small team looking for a free workflow management tool: ClickUp offers a free plan that supports an unlimited number of users. This option lets you create customized workspaces for managing various aspects of your business and track workflow for any industry. HubSpot, on the other hand, has a free plan, but is designed for customer relationship management and marketing more than workflow management.
• You prefer using a CRM alternative for project collaboration: ClickUp is a work management solution that you can use for collaborating on projects and tasks. You can also use its highly customizable boards to store customer information and manage personal relationships. Meanwhile, HubSpot is a traditional CRM that does not offer tools for project management.

• You prefer a traditional CRM over a work management solution: Since ClickUp is not a traditional CRM, first-time users would require some time to adjust to the process of customizing it for client management uses.
  • Alternative: Freshsales, Pipedrive, and Copper CRM are among the traditional CRMs on this list with the best usability ratings. You may also explore other similar options by reading our guide to the best simple CRMs.
• Your field sales team needs a CRM with more advanced mobile capabilities: While ClickUp has a mobile app, it is limited to basic functions, like managing data records, tracking dashboard metrics, and viewing tasks. You cannot send emails or get multifunctional board views.
  • Alternative: Salesforce Essentials is one of the best mobile CRM apps. Its mobile app is known to be virtually identical to its web app in terms of functionality. You can also access case management tools and even create custom CRM apps.

• You’re looking for more cost-effective, all-around CRM: Apptivo has a suite of up to 65 apps that include tools for managing contacts, leads, deals, inventory, projects, billing, and supply chains. It also offers marketing modules that allow users to send bulk emails, create email templates, and automate marketing campaigns. While it lacks the free option that HubSpot offers, its plans are more affordable ($8 to $20 per user, monthly) and more scalable than HubSpot.
• You generate sales leads through referrals: Apptivo offers low-cost and easy-to-use referral tracking features across all tiers. Teams can organize behavioral data on their leads, track their lead sources, and create customizable reports presenting top referral sources.

• You want a CRM with a short learning curve: Apptivo’s rich feature inclusion and less intuitive interface make it tricky for beginner-level users to learn and navigate.
  • Alternative: Freshsales, Pipedrive, and Copper CRM are sales-focused CRMs that have little to no learning curve, making them ideal for absolute beginners.
• You require a multitude of third-party integrations: Apptivo’s third-party integration options are limited to Google Workspace apps, Microsoft products, and accounting and billing software.
  • Alternative: Zoho CRM and Salesforce Essentials are our top-recommended options for integrations. These providers offer thousands of third-party integration options plus several native software tools.

• You use Google Workspace apps for work collaboration: Copper CRM’s seamless integration with Google is the main reason why it is included in our list of the best Google CRMs. Its interface is similar to Google apps, and its Chrome extension allows you to access CRM data from within your Gmail inbox or Calendar. HubSpot also has a Chrome extension that lets you access the CRM directly from Gmail.
• You’re looking for a more affordable social CRM that integrates with LinkedIn: Copper CRM’s Business plan ($99 per user, monthly) includes integration with LinkedIn via Surfe. This connection lets you create and enrich your contacts, qualify leads, and sync LinkedIn interactions with a single click. With HubSpot, LinkedIn integration does not come in until the Professional plan ($450 per month for five users).

• You’re a startup looking for a low-cost marketing automation solution: Copper CRM’s marketing automation tools are included in the Professional plan, which costs $59 per user, monthly. This could be a bit pricey for startups and small businesses with limited budgets.
  • Alternative: Subscribe to Zoho CRM if you want access to free marketing automation tools. Apptivo is also a great alternative that offers marketing tools like email templates and referral tracking starting at $8 per user, monthly.
• You want a CRM with free Google integrations: Copper CRM integrates seamlessly with Google apps, but it does not offer a free plan. Its paid options are also relatively expensive, starting at $23 per user, monthly.
  • Alternative: Freshsales is an excellent alternative that offers a free plan with Google app integrations at no cost.

• You run a startup or a project-based business: Insightly CRM offers robust features for project management and delivery across all plans. It allows teams to assign and collaborate on project tasks, create workflows, and track key milestones. This is especially useful for project-based businesses like marketing agencies, software developers, and graphic designers. HubSpot does not have project management features.

• You are a revenue operations team: Insightly CRM’s key features include sales, project management, and mass emailing. It does not offer built-in customer service features and broader marketing tools like email campaign automation and landing pages.
  • Alternative: We recommend Apptivo and Zoho CRM if you need a comprehensive CRM with marketing and service automation capabilities.
• You’re looking for a CRM with social media capabilities: Insightly does not offer features for social media management, social profile enrichment, and social engagement.
  • Alternative: Subscribe to Freshsales, Copper CRM, Capsule CRM, and Salesforce Essentials if you need a solid social CRM option. These platforms allow you to engage with customers on social media from within your CRM and to generate leads via social media.

• You are a small business needing customer service CRM with robust analytics: Salesforce Essentials has a Service Cloud that you can use to provide customer service. It allows you to manage customer cases, make and receive calls, engage with customers via live chat, and create tickets from social media interactions. HubSpot also offers these capabilities, but Salesforce Essentials is more sophisticated with its fully customizable data and business intelligence reports.
• You are a remote sales team seeking a custom CRM module: This platform has a Lightning App designer that allows you to build modules and pages within your CRM for its mobile app equivalent. These custom builds include expense tracking apps, custom home pages, and dashboards for lead tracking. HubSpot, on the other hand, does not have this capability.

• You have more than 10 members in your team: Salesforce Essentials limits its number of users to five sales reps and five service reps.
  • Alternative: Upgrade to Salesforce’s higher tiers (Professional, Enterprise, or Unlimited) if you need a CRM that can support more users. You can also choose other providers like Freshsales, Pipedrive, and Zoho CRM.
• You manage an ecommerce or wholesale business: Salesforce Essentials does not have ecommerce capabilities like customer activity tracking, order management, and product catalogs.
  • Alternative: Use monday CRM’s multi-view options for customer tracking, or choose an all-in-one CRM like Apptivo, which offers inventory and financial management features.

HubSpot offers a free plan that includes an array of sales, marketing, and service tools that are usually unavailable with other free CRMs. These features include email marketing, live chat, deal management, and a ticket pipeline. This makes it an excellent CRM for startups looking for a robust, all-in-one CRM that they can later scale up.

Choose HubSpot if you want a more affordable CRM with high usability and free AI tools. However, we recommend Salesforce if you want more advanced reporting and analytics tools, broader customization options, and a more robust mobile app.

Both HubSpot and Zoho CRM offer advanced features with a host of sales, marketing, and support tools. However, HubSpot has a simpler interface that makes it easy for beginners to learn and navigate, and its free option is more robust. Zoho CRM, on the other hand, offers more affordable and scalable plan options. In terms of feature inclusion, HubSpot is superior to Zoho CRM, but it is also more expensive at scale.