Lead generation is a set of tactics used to attract potential customers and move them into your sales funnel. It involves engaging prospects, capturing their interest, and nurturing them into customers. Businesses use a range of strategies for generating leads, from inbound marketing to prospecting and even purchasing verified lead lists. How Lead Generation Works…
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What Is a Sales Funnel? An Ultimate Guide
A sales funnel is the journey a customer or prospect follows from the time they become aware of who you are to buying your product or service. This journey can be represented by a graphical image that breaks the lead’s development out into a series of steps designed to increase engagement and trust. How a…
SugarCRM vs Salesforce: Price, Features & What’s Best in 2019
In comparing SugarCRM vs Salesforce, both offer customer relationship management (CRM) tools that provide advanced functionality around partner management and workflow automation. However, because of its advanced reporting and higher introductory pricing, SugarCRM is the better choice for larger businesses while Salesforce is better for businesses wanting an affordable and scalable, long-term solution. When to…
SIP Trunking: Definition, Cost, Features & Providers
Session initiation protocol (SIP) trunking refers to the sending of voice and other communications as data over the internet instead of a landline network. SIP is the underlying software technology that powers voice-over-internet protocol (VoIP) services for small businesses. This technology provides cost savings over landline systems and also provides additional features like chat messaging….
Channel Sales Strategy: How To Get Your Product To Market
Channel sales is a strategy that uses third-party distribution avenues to sell products. Examples of sales channels include external retailers, value-added resellers, affiliate partners, and installers or integrators. This strategy is best for businesses like manufacturers needing third-party facilitation for building relationships with customers and generating sales. The success of the strategy depends on building…
MagicJack vs Google Voice: Price, Features & What’s Best in 2019
and are both Voice-over-Internet-Protocol (VoIP) phone systems offering features like texting and voicemail. MagicJack starts at $15.99 per line, per month and is ideal for those that want access to advanced functions like an automated attendant. Google Voice is a free solution good for young startups with basic telephony needs. When to Use MagicJack is…
Top 23 Insurance Lead Generation Ideas From the Pros
Even though insurance is a product that almost everyone needs in one form or another, generating insurance leads for your business can feel like a challenge. We asked insurance pros to share their best lead generation tips to help you find the right prospects that are most likely to become valuable customers. Here are 23…
Lead Qualification: Definition & How It Works
Lead qualification is the process of identifying, organizing, and nurturing incoming leads so you can focus your efforts on those that are best suited to the products your business offers. It involves collecting leads, evaluating them, and moving them through your marketing and sales process in order to produce the highest-quality prospects to pursue. Customer…
Customer Segmentation & Why It Matters to Your Business
Customer segmentation is a strategy for grouping customers based on similar characteristics like location, market, demographics, or value. It helps sales organizations identify commonalities among those accounts and can provide insight on which businesses to devote time and resources to, allowing them to focus their efforts where they will be most effective. Using a customer…
How to Host a Webinar That Drives Leads in 7 Steps
Webinars are live events you invite prospects to so they can learn about how to achieve the business results they want while informing them of your products and services. This guide will help you understand how to do a webinar that generates the most qualified leads, so you can engage prospects and close more deals….
HubSpot vs Zoho: Price, Features & What’s Best in 2019
and are affordable CRMs with features like workflow rules and email integration. In terms of HubSpot vs Zoho, Zoho’s free tier and paid plans are a great choice for businesses wanting CRM with social integration, while HubSpot is a good fit for organizations wanting a budget-friendly CRM with basic core features. When to Use HubSpot…
Pipedrive vs Salesforce: Price, Features & What’s Best in 2019
Pipedrive and Salesforce are CRM software that helps sales teams organize and manage customer relationships with features like contact management tools and advanced reporting. Pipedrive pricing starts at $12.50 and is great for businesses wanting a user-friendly CRM. Salesforce pricing starts at $25 and is made specifically for large businesses and sales teams. Pipedrive vs…