10 Best Zoho Alternatives & Competitors | Fit Small Business

10 Best Zoho Alternatives & Competitors

Zoho’s customer relationship management (CRM) software is an excellent solution for low-cost sales automation, robust system customization, and monitoring social media profiles. It also offers a wide range of native and third-party integration options to expand your CRM’s capabilities. However, if you need a more intuitive platform interface or free mass email tools, some of…

Oct 25, 2024
17 minute read

Zoho’s customer relationship management (CRM) software is an excellent solution for low-cost sales automation, robust system customization, and monitoring social media profiles. It also offers a wide range of native and third-party integration options to expand your CRM’s capabilities. However, if you need a more intuitive platform interface or free mass email tools, some of the Zoho alternatives are a better fit.

After evaluating dozens of CRM providers, we’ve identified the 10 best Zoho competitors:

Read our in-depth expert review of Zoho CRM to know more about this platform and to get a clearer point of comparison against its competitors.

Best Zoho Alternatives Compared

ProviderFree Plan/TrialStarting Monthly Price Our Rating out of 5
zoho crm logo
3 users


$14 per user4.29
Visit Zoho CRM
Hubspot logo.
5 users


$15 per user4.67
Visit HubSpot CRM
Bitrix24 logo
Unlimited users


$49 for 5 users4.55
Visit Bitrix24
Zendesk Sell logo.
14-day free trial


$19 per user4.54
Visit Zendesk Sell
Pipedrive logo
14-day free trial

 


$14 per user4.44
Visit Pipedrive
monday CRM logo.
14-day free trial

 


$12 per user 4.33
Visit monday CRM
Capsule CRM Logo
2 users

 


$18 per user4.27
Visit Capsule CRM
The ClickUp logo.
Unlimited users

 


$7 per user4.12
Visit ClickUp
Less Annoying CRM logo.
30-day free trial


$15 per user4.07
Visit Less Annoying CRM
Salesforce logo
30-day free trial

 


$25 per user4.03
Visit Salesforce
Streak logo.
One user

 


$49 per user4.01
Visit Streak CRM

HubSpot CRM: Overall Best Zoho Alternative for Advanced Marketing

When to Use HubSpot CRM Over Zoho CRM

  • You want more advanced marketing tools: HubSpot CRM and Zoho CRM are among the best CRMs for email marketing. However, HubSpot CRM is better because it offers automated email campaigns, Google and social media ad management, list segmentation, and landing page design tools. Users can also create and upload lead-generation web forms, manage blogs, and host an on-demand video library.
  • You function in a revenue operations (RevOps) structure: Similar to Zoho CRM, HubSpot’s Customer Platform is a bundled product consisting of sales, marketing, and customer service modules. This makes it a great option for overseeing revenue teams that operate under one unified umbrella. Its all-in-one capabilities helped propel it to the top spot among the best small business CRMs.
  • You want a free CRM with AI tools: HubSpot CRM is one of the best AI CRMs because its free plan comes with user-friendly AI tools. It has an AI content assistant for blogs, a ChatBot builder, and a ChatSpot tool that allows users to type in commands for tasks, including sending email follow-ups and generating reports. Zoho CRM’s AI tools do not come in until the Enterprise plan ($52 per user monthly).
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HubSpot CRM Pricing Plans*

Cost: $0 for five users

Key Features:

  • Contact management with activity tracking and notes
  • Deal pipeline
  • Document storage for CRM records
  • App marketplace access for third-party CRM integrations
  • Appointment scheduler
  • Customizable quotes
  • Mass email marketing with automation and sales email template storage
  • Product library
  • Live chat widget and conversational bots
  • Reporting dashboard

*Pricing is based on annual billing on a per-month breakdown of the HubSpot Sales Hub plans. Monthly billing and enterprise-level options are available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing.

**The Customer Platform includes sales, marketing, service, content, operations, and commerce management tools bundled into one product.

HubSpot drag-and-drop marketing email editor

Create marketing emails using the drag-and-drop email editor. (Source: HubSpot)

Our Expert Opinion

Both HubSpot CRM and Zoho CRM offer a free plan and features for mass email campaigns, social media monitoring, and qualifying leads through scoring. However, HubSpot CRM extends those capabilities with ad management for social media and online ads, content creation tools, blog and video hosting, and search engine optimization (SEO) recommendations. Plus, it offers a much more robust free plan with easy-to-use tools for RevOps and AI chatbots.

Visit HubSpot CRM

Bitrix24: Best for Ecommerce Businesses

When to Use Bitrix24 Over Zoho CRM

  • You need a top ecommerce CRM to manage your online store: Zoho CRM has an inventory management module with its Enterprise plan ($40 per user monthly). However, it offers limited CRM features for managing ecommerce businesses. Bitrix24, on the other hand, has robust ecommerce with its free plan. It includes an online store builder, payment processing, coupons, and a shipping cost calculator.
  • You want to leverage free AI tools for customer engagement: Bitrix24’s free plan comes with an AI-powered assistant called CoPilot. It transcribes call recordings, summarizes call and email threads, autocompletes fields, composes emails, and responds to chats based on preset roles. Zia AI, Zoho CRM’s counterpart for CoPilot, is locked in with the Enterprise plan ($52 per user monthly).
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Bitrix24 Pricing Plans*

Cost: $0 for five users

Key Features:

  • Unlimited contacts and deals
  • Ecommerce module with order, product, inventory, and payments
  • Contact Center with CRM forms, live chat engagement, and social media messaging
  • Client management module with task planning, tracking, reminders, and autodialer
  • CoPilot AI assistant in CRM, tasks, chat, feed, email, and texts on websites
  • Sales intelligence with report builder and automatic customer journey tracking
  • Visual website builder with site templates
  • Knowledge bases
  • Automated replies
  • Module for human resource management

Bitrix24 Pricing Add-ons

  • Landline calling: Starts at $0.004 per minute
  • Rent local number: $4.00 to $11.00 per month
  • Rent toll-free number: $6.00 per month
  • Rent SIP (session-initiated protocol) connector: $49 per month
  • Call transcription: 5 cents per minute

*Pricing is based on annual billing on a per-month breakdown of the plans. Monthly billing and enterprise-level options are available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing.

An example of an online store created using Bitrix24 template.

Online store created using a Bitrix24 template (Source: Bitrix24)

Our Expert Opinion

Bitrix24 fills in the gap if you’re looking for Zoho competitors that offer comprehensive ecommerce features and AI tools at no cost. It allows you to create an online store using prebuilt templates, process payments, implement discount coupons, and automatically calculate shipping costs. You can also leverage its Bitrix24 CoPilot AI tool to process calls and automate repetitive tasks, such as writing emails and autocompleting lead and deal fields.

Visit Bitrix24

Zendesk Sell: Best for Managing Hybrid Sales Teams

When to Use Zendesk Sell Over Zoho CRM

  • You need an intuitive mobile CRM to manage your field sales team: Zendesk Sell offers a robust yet intuitive mobile app across all plans. You can monitor your sales team’s KPIs on the go from a centralized dashboard and track their client visits using its geolocation feature. In comparison, Zoho CRM’s mobile app has a steep learning curve because of its advanced features like mobile card scanners and sales analytics.
  • Your field sales team requires a CRM with text messaging and calling features: Field sales reps can leverage Zendesk Sell’s text messaging and call features to easily get in touch with prospects, leads, and customers on the go. All plans (starting at $19 per user monthly) allow you to track, record, and automatically log calls. Zoho CRM’s telephonic features are locked with its Enterprise plan ($40 per user monthly).
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Zendesk Sell Pricing Plans*

Cost: $19 per user

Key Features:

  • Offline mobile access with geolocation and GeoVerification
  • Deal management with multiple sales pipelines
  • Custom data fields, filters, and tags
  • Tasks, appointment setting, and calendar integration
  • Email tracking
  • Text messaging
  • Inbound and outbound minutes with call tracking and recording
  • Computer Telephony Integration
  • Assign collaborators for deals
  • Prebuilt sales reports and dashboards

*Pricing is based on annual billing on a per-month breakdown of the plans. Monthly billing and enterprise-level options are available for a higher cost. It comes with a 14-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing.

Several images of an Android phone with Zendesk Sell on the screen.

Zendesk Sell for Android (Source: Zendesk Sell)

Our Expert Opinion

Zendesk Sell’s intuitive mobile app, KPI dashboard, and telephonic capabilities make it one of the most ideal alternatives to Zoho CRM for sales teams deployed in the field. Sales team managers can easily track their activities and locations using the mobile app. Field sales reps, on the other hand, can find nearby prospects and log their client visits. Plus, they can communicate with customers via text messages and phone calls directly from the CRM.


Visit Zendesk Sell


Pipedrive: Best for AI-powered Sales Productivity Management

When to Use Pipedrive Over Zoho CRM

  • You need more cost-friendly AI options: Pipedrive has extremely cost-friendly AI capabilities that start at $14 per user monthly, relative to Zoho CRM’s Enterprise plan ($40 per user monthly). Pipedrive’s Sales Assistant tool enables teams to discover new ways to improve sales performance, productivity, and priority tasks by analyzing user behaviors and CRM records like leads, deals, and activity.
  • You want a robust lead management tool: Pipedrive is a more sophisticated lead and deal management tool than Zoho CRM, making it one of the best lead management software. Smart Docs, for instance, autopopulates stored CRM data onto proposals to easily create and send. Its Smart Contact Data autoupdates lead profiles with online information. Users can also get detailed reports on deals lost.
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Pipedrive Pricing Plans*

Cost: $14 per user

Key Features:

  • Contact, lead, deal, and activity management
  • Activity and deal reports with visual dashboards and deal rotting notifications
  • Customizable fields and pipelines
  • Products catalog
  • Shared inbox
  • AI Sales Assistant for smart app recommendations and marketplace search
  • Company and user goal management
  • Access to Pipedrive Marketplace for app integrations
  • Google Chrome extension for Gmail
  • Self-help resources and chatbot support

Pipedrive Pricing Add-ons:

  • LeadBooster : Starting at $32.50 per company monthly
  • Web Visitors Tracking : Starting at $41 per company monthly
  • Campaigns : Starting at $13.33 per company monthly
  • Smart Docs : Starting at $32.50 per company monthly
  • Projects : Starting at $6.70 per user monthly

*Pricing is based on annual billing on a per-month breakdown of the plans. Monthly billing is available for a higher cost. Pipedrive offers a 14-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing.

Pipedrive dashboard with several lead, revenue, activity, and deal reports, seen in a free trial account.

Pipedrive dashboard and reports (Source: Pipedrive free trial)

Our Expert Opinion

Relative to Zoho CRM, Pipedrive’s AI tools are more affordable, starting at $14 per user monthly. All plans come with a sales assistant that provides you with smart recommendations for marketplace app search and for improving productivity. Plus, it is equipped with end-to-end lead management capabilities that include deal management and business proposal creation with automatic lead and deal data enrichment.

Visit Pipedrive

monday CRM: Best for Workflow Process Automation

When to Use monday CRM Over Zoho CRM

  • You need a highly customizable CRM with intuitive customization tools: Despite its high customizability, monday CRM users can easily build custom workflow automations, thanks to its no-code design. This is why it’s included in our list of the best customizable CRMs. Zoho CRM, on the other hand, has a higher learning curve because of its robust and deep customization capabilities.
  • You want a CRM with built-in project collaboration features: monday CRM has drag-and-drop workboards and digital whiteboards that you can use for updating and collaborating on unlimited projects and tasks. Meanwhile, Zoho CRM leverages its native integration with Zoho Projects for this. However, the free plan is limited to two projects with subtasks.
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monday CRM Pricing Plans*

Cost:

  • $12 per user

Key Features:

  • Unlimited contacts, companies, and items stored in the database
  • Unlimited customizable pipelines, dashboards, and work boards
  • Unlimited free viewers
  • Web forms for lead capture
  • Templates for lead, contact, and deal management
  • Embedded documents
  • Whiteboard collaboration
  • Updates section for project alerts and file sharing
  • Kanban viewing of CRM boards
  • Customizable notifications

*Pricing is based on annual billing on a per-month breakdown. Monthly billing is available for a higher cost. It comes with a 14-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing.

monday sales CRM's automation center with workflow automation templates seen in a free trial account.

monday CRM automation center with workflow automation templates (Source: monday CRM free trial)

Our Expert Opinion

monday CRM is on par with Zoho CRM when it comes to customizability, but its no-code design makes it a lot easier to create custom automations. In addition, you can create and manage an unlimited number of projects, clients, work, tasks, and data using its drag-and-drop workboard. Moreover, it offers sales operations management features, such as headcount planning, sales team onboarding, sales collateral storage, and sales document library.

Visit monday CRM

Capsule CRM: Best for Generating AI Sales Emails

When to Use Capsule CRM Over Zoho CRM

  • You want to leverage AI for writing sales emails: All of Capsule CRM’s plans include access to its AI content assistant. This tool helps you draft sales emails from a contact record and provides recommendations on the tone, topic, and length of your email message. This capability is not part of Zoho CRM’s intelligent sales assistant Zia, which is mostly for automation and analytics.
  • You’re seeking free built-in tools for managing projects and tasks: Zoho CRM relies on its native integration with Zoho Projects for its project and task management capabilities. Capsule CRM, on the other hand, offers project management features with unlimited tasks with its free plan.
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Capsule CRM Pricing Plans*

Cost: $0 for two users

Key Features:

  • 250 contacts with interaction history and social profile enrichment
  • 10 AI email content assists
  • Project management with unlimited tasks and reminders
  • Customizable fields, filtered contact lists, and sales milestones
  • Gmail or Outlook add-on (store sent emails in Capsule CRM and create new CRM records)
  • Track customer milestones
  • Sales opportunity management with stale opportunities alert
  • Sales pipeline dashboard and daily task reminder emails
  • Zapier integrations and automations
  • Mobile app with offline access

Capsule CRM Pricing Add-on:

  • Transpond (marketing automation tools): Starts at $11 per user, monthly

*Pricing is based on annual billing on a per-month breakdown of the plans. Paid plans come with a 14-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing.

An example of Capsule CRM's AI-powered sales email content assistant.

Capsule CRM’s AI-powered sales email content assistant (Source: Capsule CRM)

Our Expert Opinion

When it comes to AI tools, Zoho CRM’s Zia for analytics and automation tool is much more advanced. However, it does not possess the email content creation capabilities that Capsule CRM has. Another edge that Capsule CRM has is its built-in project and task management features. You can create, assign, and automate tasks, receive daily task reminder emails, and design an unlimited number of task sequences to manage your work processes.

Visit Capsule CRM

ClickUp: Best for Operations Management

When to Use ClickUp Over Zoho CRM

  • You need a fully equipped work and operations management platform: Starting with the free plan, ClickUp offers a robust set of productivity tools. These include work management templates, dashboards, automations, task checklists, time tracking, and file sharing. While Zoho CRM is one of the best operational CRMs with workflows, task management, and automations that are free, it is not a standard work management system.
  • You want a CRM alternative with various data view options: ClickUp is one of the top CRM alternatives that offers multiple data viewing options. You can customize your workboards according to your unique business needs and choose a custom project view to display boards, calendars, boards, workloads, and mind maps.
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ClickUp Pricing Plans*

Cost: $0 for unlimited users

Key Features:

  • 100MB storage
  • Five Spaces (where you customize the complexity of your work)
  • Unlimited tasks with native time tracking
  • Collaborative documents and digital whiteboards for visual collaboration
  • Everything View (see all tasks from Spaces and Lists in one view)
  • Real-time chat
  • Kanban boards with options for list, board, and calendar views
  • Sprint management
  • In-app video recording
  • Self-help resources

ClickUp Pricing Add-ons:

  • ClickUp AI: Starts at $7 per user, monthly
  • Automations: Starts at $19.99 per month for 1,000 monthly automations
  • Email Account: $2 per user or $24 per year for each additional email account

*Pricing is based on annual billing on a per-month breakdown of the plans. Monthly billing is available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing.

A screenshot of a ClickUp CRM template with preloaded client task information.

ClickUp CRM template with preloaded client task information (Source: ClickUp)

Our Expert Opinion

ClickUp is one of the best Zoho CRM alternatives if you’re looking for a highly customizable work and operations management solution. You can use its work boards, templates, and automations to streamline your day-to-day business operations. You can also choose from 15 different project viewing options to customize the data visible on your dashboard. However, ClickUp is not a traditional CRM, so it requires some adjustments to use it as a CRM.

Visit ClickUp

Less Annoying CRM: Best for Ease of Use

When to Use Less Annoying CRM Over Zoho CRM

  • You need a no-frills CRM for contact and task management: As its name implies, Less Annoying CRM is simple and intuitive, making it easy to operate for all types of users. Its single pricing tier also makes the subscription process a lot simpler. Zoho CRM, on the other hand, has a steep learning curve because of its high customizability, robust features, and advanced capabilities.
  • You want a basic CRM with built-in project management capabilities: Less Annoying CRM has customizable pipelines and a prebuilt pipeline template that you can use for managing client projects. You can tailor your work processes for specific projects, track your invoices, and link a project to a contact record. Zoho CRM, on the other hand, relies on its native integration with Zoho Projects for this function.
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Less Annoying CRM Pricing Plan*

Less Annoying CRM

Cost: $15 per user

Key Features:

  • Unlimited contacts and companies
  • Unlimited pipelines and custom fields
  • Customizable pipeline templates for project and order management
  • 25GB file storage
  • Lead pipeline management with stage tracking
  • Shared calendar
  • Task management
  • Email logging
  • Activity and lead reports
  • User permissions

*Pricing is based on monthly billing. A custom-priced enterprise-level plan is also available for organizations needing more than 10 users. While we update pricing information regularly, we encourage our readers to check current pricing.

Less Annoying CRM's example of a contact record showing contact information and linked tasks, leads, groups, and relationships.

Less Annoying CRM contact record (Source: Less Annoying CRM)

Our Expert Opinion

If you’re looking for a basic alternative to Zoho CRM, Less Annoying CRM is a great option. Its simple layout, intuitive interface, and single pricing tier make it a hassle-free solution. The main dashboard displays a search bar and a contact list. Each contact record contains related tasks, projects, and deals. Despite its simplicity, it comes out of the box with prebuilt and customizable pipeline templates that you can use for project management and expense tracking.

Visit Less Annoying CRM

Salesforce: Best for Business Health Reporting

When to Use Salesforce Over Zoho CRM

  • You need a CRM with more sophisticated business reporting tools: Both Zoho CRM and Salesforce offer advanced sales activity and performance reporting tools. However, Zoho CRM’s Zia AI tool is limited to certain KPIs and funnel metrics. Salesforce’s Einstein AI tool, on the other hand, has a wider reporting range that includes mobile forecasting, territory dividing, deal scoring, and trend insights.
  • You want an all-in-one CRM with ecommerce tools: Zoho CRM and Salesforce are both formidable brands that offer sales, marketing, and customer service management features in one platform. However, while Zoho CRM’s ecommerce tools are mostly focused on inventory management, Salesforce gains the advantage over it by offering a commerce module with payment processing capabilities.
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Salesforce Pricing Plans*

Cost: $25 per user

Key Features:

  • Account, contact, lead, and opportunity management
  • Email integration with Gmail or Outlook
  • Task management and activity feed
  • Customizable reports and dashboards with sales insights
  • Payment portal and direct payment links for opportunities
  • Products and price books
  • Case management
  • Custom email templates
  • Smart segmentation
  • Custom fields

Salesforce Pricing Add-ons:

  • Marketing Email Sends: $10 per 1,000 monthly email sends
  • Web Services API : $25 per user, monthly
  • Premier Success Plan : 30% of net license price

*Pricing is based on annual billing on a per-month breakdown of Salesforce Sales Cloud’s solutions for SMBs. Monthly billing for the Starter Suite is available for a higher cost. It comes with a 30-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing.

An example of the Salesforce Pipeline Command Center with key metrics, visual cues, and insights in a single view.

Salesforce Pipeline Command Center with key metrics, visual cues, and insights (Source: G2)

Our Expert Opinion

Salesforce and Zoho CRM are both winners when it comes to customizability, advanced features, and scalability. However, Salesforce gains an edge by offering more sophisticated AI-powered reporting capabilities. It also fills in the gap for ecommerce functions, such as creating payment portals and direct payment links for deals. Moreover, its mobile app is a lot more intuitive than Zoho CRM and includes everything that is in the desktop version.

Visit Salesforce

Streak CRM: Best for Google Workspace Users

When to Use Streak CRM Over Zoho CRM

  • Your team uses Google Workspace for collaboration and productivity: Streak CRM is one of the best Google CRMs on the market, given that it directly integrates with Google Workspace apps, including Calendar, Drive, and Chat. Zoho CRM, on the other hand, is limited to data sync with Google apps and Google Sites integration for lead generation.
  • You want a basic CRM for managing contacts and deals: Zoho CRM offers a comprehensive and advanced set of features for sales and marketing automation. Meanwhile, Streak CRM stands out for its simplicity, ease of use, and the familiar layout of Google. Its Chrome extension allows you to access your CRM within your Gmail inbox for seamless contact and deal management.
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Streak CRM Pricing Plans*

Cost: $0 for one user

Key Features:

  • Unlimited contacts and organizations with file attachments
  • 50 daily mass emails
  • 500 data rows in a pipeline
  • Sales pipeline, contact, and deal management
  • Email templates and email tracking
  • Google Workspace integrations
  • Task and reminders

*Pricing is based on annual billing on a per-month breakdown of the plans. Monthly billing is available for a higher cost. Paid plans come with a 14-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing.

Customizable sales pipelines with the Streak CRM for Gmail.

Streak CRM lets you customize sales pipelines on Gmail. (Source: Streak CRM)

Our Expert Opinion

Streak CRM is a true Google CRM that allows you to track and manage deals without leaving your Gmail inbox, as it is uniquely formatted as a Chrome extension built inside Gmail. While Zoho CRM has limited Google integration capabilities, Streak CRM directly integrates with all Google Workspace apps. You can also customize it to tailor your pipelines according to your unique business process, but it still manages to retain its simplicity and ease of use.

Visit Streak CRM

How We Evaluated the Best Zoho Competitors

To determine the best Zoho alternatives, we evaluated the specific product features that either match the CRM’s highly acclaimed attributes or supplement something it is missing. For instance, users love Zoho CRM’s low prices and its AI tools for insights and analytics but find its interface challenging to master. We also looked at other critical product attributes like customer support availability and what users say about it to know how to choose the right CRM. The tabs below offer insight into our evaluation process of the best Zoho competitors:

Methodology weights
General Features 25%
Advanced/Niche Features 20%
Pricing 15%
Ease of Use 15%
Customer Support 15%
Expert Score 10%

General features refer to baseline capabilities we expect each CRM to provide to help a small business get value from its software. Robust system customization, for example, lets a team tailor their product to meet their unique operational needs. We also wanted the provider to offer a mobile CRM app for on-the-go sales, a wide range of integration options to extend the CRM’s functionality, and solid reporting and analytics tools.

This criterion looked at advanced features that give a CRM provider a slight boost and stronger capabilities, but aren’t always a given in CRM software. Sophisticated marketing automation, for instance, allows you to create and deploy email, advertising, and social media campaigns to mass audiences. We also examined whether a provider offers built-in AI, revenue forecasting, and pipeline analytics features.

Since small businesses are usually on a tight budget, pricing was an important evaluation factor. This considered the availability of a free-forever plan and affordable pricing options that are cost-friendly and scalable for growing businesses. Finally, we looked at options for subscribers to pay monthly or save by paying annually.

In addition to firsthand experience with these CRM systems for small businesses, we looked into what actual users say about each provider according to online reviews from trusted sites. This category helps us better understand how users feel about the product’s features, platform ease of use, and value customers feel the gain from each CRM.

Excellent customer support helps prevent poor user experiences or technical issues a small business may encounter while using any of these CRMs. This was evaluated in terms of customer service hours and the availability of support through phone, live chat, and email. We also looked at self-service resources users can access, like knowledge base articles, tutorials, user forums, and FAQ pages.

In addition to firsthand experience with these CRM systems for small businesses, we looked into what actual users say about each provider according to online reviews from trusted sites. This category helps us better understand how users feel about the product’s features, platform ease of use, and value customers feel the gain from each CRM.

Frequently Asked Questions (FAQs)

A Zoho alternative or competitor is any CRM provider that can rival Zoho’s product attributes—making them ideal substitutions. To qualify, Zoho CRM competitors must match some of Zoho’s low pricing and highly acclaimed features, such as workflow automation and sales analytics. They must also be able to fill in a feature or user experience gap, or some combination of both.

We ranked HubSpot CRM as the best alternative to Zoho CRM because it matches Zoho’s pricing and excellent automation, AI, and account management features. Furthermore, HubSpot CRM fills in crucial product gaps like platform usability, advanced marketing tools, and AI content generation. Other CRM competitors like Bitrix24 could be better suited, however, if you’re looking for niche-specific, like ecommerce and project management.

The main disadvantages of Zoho CRM are its learning curve and complexity. It offers a robust set of features for managing sales, marketing, and customer service processes. Plus, it is a highly customizable CRM system. While these things are welcome for teams needing an all-in-one CRM, these could also be a deterrent for smaller teams wanting a simpler CRM without all the bells and whistles.

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Bottom Line

A Zoho CRM alternative offers another product option to users looking to transition away from Zoho. It’ll give you some of the positive aspects of Zoho, like free plan availability, while filling in a product gap. Although HubSpot CRM is our pick for the best overall pick, other Zoho alternatives could offer better substitutions. For instance, Streak CRM is best for Gmail users, while Less Annoying CRM is best suited for those looking for a simple CRM.

Visit HubSpot CRM

Bianca Caballero

Bianca Caballero

Sales & Marketing Analyst

Bianca Caballero is a sales and customer experience writer with a background in B2B and B2C growth across the health, pharmaceutical, and insurance space. She brings a practical perspective on how go-to-market teams are adopting AI tools and automation to improve prospecting and pipeline development. Her work explores how emerging technologies are reshaping sales and marketing workflows

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