With the marketing environment getting more and more diverse, it can be confusing for a realtor to know where and how to generate real estate leads. We have put together a guide with the top 39 real estate lead generation ideas and information, to help you narrow down the options and to ensure that your marketing dollars are spent effectively.
Zillow Premier Agent is a big part of Miami Realtor Sep Niakan’s lead generation strategy that brought his team $30 million in sales volume last year:
“We route leads from Google PPC, Realtor.com, Zillow, and other lead sources through our website. So far, Zillow has the best overall conversion rate, although Google PPC leads’ average sale price is much higher.”
Interested in Marketing on Facebook but not sure where to start? This article explains the Facebook lead capturing process and also has links to other articles in the series that cover almost every topic related to how to generate real-estate Facebook leads.
Joshua Smith famously built his business from scratch to closing over 100 homes per year partly by using door hangers. The biggest benefit of door hangers over direct mail is that your leads are guaranteed to see your message. Instead of getting lost in a pile of bills, they need to take your door hanger off their door to get inside their homes.
To get started with door hangers, check out ProspectsPLUS!, which offers a large number of templates specifically for real estate agents and and brokers.
One of the biggest mistakes made by agents is not regularly following up with their leads and connections. Once an agent starts generating more than 15 news leads per month, keeping track and managing leads through email and calendar reminders becomes unfeasible. At that point, you’re better off automating it with a software such as Contactually, which offers a free 14-day trial you can access here.
As a professional salesperson, cold calling should be a part of your everyday routine. If it isn’t, calling For Sale By Owners (FSBOs) and Expired listings is a great place to start, After all, you already know they want to sell, they just haven’t found the right way to do it.
There’s no better way to show off listings than with an IDX enabled site. Surprisingly, that doesn’t have to be difficult or expensive. We’ve put together a comprehensive guide on how to put together a real estate website in under an hour, all for less than $4/month via Bluehost. Click here to check it out and get your listings online in no time.
Home valuation websites offer seller leads what they want to know most: how much their home is worth. Home valuation websites offer home sellers a free home valuation in exchange for their contact information. You can add a home valuation page to your website to capture more leads.
Did you know that you can target local homebuyers and sellers online by area code? Internet advertising is not just for national businesses. With Adwerx, you can limit your ads by area code and advertise relevant listings to local homebuyers and sellers for just dollars a day. Click here to create your ad now.
Have a real-estate website but not sure what the best way is to capture leads? This article discusses 7 of the best ways to engage customers and capture leads on your website. One great tip is to offer a content upgrade. This means offering more exclusive content like an E-Book or members area in exchange for contact information.
Did you know some divorce settlements force people to sell their homes? Generating leads from people going through a divorce requires some finesse. There are many strategies here, from making friends with divorce attorneys, scouring court records for divorces or quitclaim deeds, to targeted ad campaigns. AgentROI has a CD series for $5.95 that claims to help you generate 6 divorce listings per month. Has anyone tried this program? Anything new here? Let me know us the comments.
Looking for a cheap and effective way to stay-in-touch with clients and encourage leads? Postcards might be just the thing you want. Check out this ultimate guide to real-estate postcards and learn why this throwback technique could pay big dividends for your business.
If you’re interested in postcard marketing, also be sure to check out ProspectsPLUS!, which offers a large number of templates specifically for real estate agents and and brokers.
Not doing as well in search engine rankings as you would like? This how-to guide will help you optimize your site for Google and other search engines, in order to boost your traffic and lead capture.
Tired of marketing online? If so, you’re in luck, because direct mail marketing can be one of the best ways to connect with clients and generate more leads. This article gives a rundown of what role direct mail marketing can play in your business. Also, check out this guide for additional information.
Wanting to get more leads from Realty websites? This article gives you 5 tips that will help you generate more leads using Realtor.com. One great tip is to showcase your listings on Realtor.com and other top search sites to get more buyer leads. This differentiates your listing from the thousands of other listings.
Who doesn’t like to have fun while they work? This article will give you some tips on how to generate leads by leverage common interests with potential clients and your hobbies.
Looking to leverage your business connections to get more leads? Try LinkedIn. This guide explains how to use LinkedIn to build your business, connect with other professionals, and get more leads.
Take advantage of Redfin’s 8 million monthly users by signing up to become a Redfin Partner Agent. As a partner agent, Redfin will send you motivated buyer and seller referrals for free. Once you close a Redfin referral, the company takes a 30% cut of the commission.
While they don’t accept everyone, Movoto has a partner agent program that is very similar to Redfin’s. There are no upfront costs to receive referrals; you only pay a percentage of the commission if the deal closes.
Need some real-estate leads fast? If so, you should consider calling clients you have not connected with in awhile. This article talks about strategic calling and several other lead-generation methods for your business.
Looking to leverage your website/blog to capture more leads? This article discusses 5 different tools that you can use to increase interaction with customers and lead-generation.
For most agents, referrals from former clients, family, and friends often have the highest closing ratio of any other lead source.
Broker and Attorney Bruce Ailion, a 37 year veteran realtor who earned 450k GCI last year, has a unique source referral leads: other realtors!
“My favorite lead source is a referral from another agent. Most Realtors come upon several people a year relocating out of the area. I attend the state and national Realtor conference and my national RE/MAX conference. There I meet a large number of the top agents in the country. Only 2-3% of agents attend these events and they represent the most professional and productive in the industry. The other place I advertise for referrals is on the Certified Residential Specialist CRS web site. This group represent the top 2% of agents nationwide.”
Wondering how to use Twitter effectively for your real estate business? If so, look no further. This ultimate guide gives you the information you need to use Twitter to generate leads for your Realty business.
It may take a bit more legwork, but hiring a dedicated on-site or virtual Inside Sales Agent who does nothing but prospect leads on commission can really take your team to the next level. For more information on hiring a virtual agent, click here.
Like Facebook, Reddit has a massive amount of data about their users’ personal preferences, making ads on Reddit highly targetable. Depending on your farm area, a Reddit ad in your local subreddit can very affordable. Check out this interview with Reddit CEO Steve Huffman to find out why.
Wondering what you can do to more effectively get online leads? This article will walk you through 4 different techniques you can use to encourage and capture more online leads, such as using organic search engine optimization and paid advertising to get more leads to your website.
If there’s one thing that will build your confidence as a salesperson, it’s door knocking. It’s also a great way to build your sphere of influence in an area you want to work. If you want to get leads from door knocking, you need a great script. Mike Ferry’s just listed script should get the job done.
Services like TheRedX and Intellius do all the hard work of digging up correct contact info for expired and FSBO listings. Sure, you can probably find all this information yourself, but is that really an effective use of your time?
Don’t have your FSBO game down yet? Check out Jeff Glover’s amazing and 100% free FSBO script.
Looking for a free way to generate some solid leads? Posting listings on Craigslist is a great option. This webinar gives you the skinny on how to leverage Craigslist for your real-estate business.
Sphere prospecting is reaching out to people in your sphere of influence on a schedule to find leads, usually over the phone. This is a technique that Tampa Realtor Andrew Duncan used to launch a business that earned him and his team $5.6 million GCI in 2015.
Retargeting or remarketing means showing ads to your website visitors after they leave your site. For example, an anonymous visitor leaves your website, then logs onto another website. The banner ad they see on Facebook will be for your real estate company.
A technique that Bay Area Realtor Kenny Truong, voted Inman’s Most Innovative Agent 2015, swears by is Facebook advertising. It allows you to target your audience by age, income, location, and many other criteria including behavioral criteria like “likely to move”.
If you are farming a demographic along with your geographic farm, you can target your Facebook ad buys specifically to them. Facebook’s advertising platform is so powerful, you can even target your ads to people who have visited certain web sites or people or people who are likely to move.
To learn more about facebook advertising check out our in-depth Facebook advertising guide here.
Bing is the second largest search engine in the world and can drive a lot of traffic to your business. Because most advertisers are focused on Google, you may also be able to acquire clients on Bing at a lower cost.
33. Generate more Real Estate leads and boost your SEO ranking by linking your website to other sites
Wanting to drive more traffic and generate more leads on your website? If so, then you should consider partnering with other sites to get a link to your site, also known as back-linking. This article breaks down the process and provides you with some handy tips and tricks.
Have you ever considered blogging? If not, you should. This article walks you through the process of using a real estate blog to keep clients engaged, drive more traffic to your site, and generate more leads for your business.
Wanting to do a better job of reaching potential local clients? If so, then generating more local press coverage for your business may be just what you need. This article explains how to target appropriate media sources and get exposure for your business.
Wondering if using Instagram is good for your Realty business? This article explains how to effectively market your business on Instagram and also tells you what things to avoid.
Wondering how to boost your online lead generation? One of the ways you can do that, is by making sure your listing content is unique and up-to-date. This article talks about listing content and several other important topics that will help you convince clients to trust you with their home buying/selling.
Thousands of times, everyday home buyers and sellers turn to internet forums like Reddit, City Data, and StreetEasy for advice. If you can help solve their problem, they’ll see you as an honest expert and might inquire about your services. Worst case scenario? You expand your sphere of influence and sharpen your problem solving skills.
Lead generation only works if you know what’s working and, more importantly, where you need to improve. Track your success and scale your efforts by creating a marketing report so you can better measure your marketing and lead gen performance.
Bob Sammi – Sharplaunch
Over to You
What do you think of our newly updated list? Have a great real estate lead generation tactic that you think needs to be on here? Let us know in the comments or send me an email.