Whether you are a small business leader, sales manager or sales rep, taking time out to go on a sales training program is difficult to balance against the day-to-day demands of your business. Fortunately, there are many online resources that can help you develop B2B sales skills without the need for time away.
In this article, we uncover the top 28 sales training programs, video channels and blogs. Together, they cover a wide range of B2B sales training topics— from cold calling to performance management— and of course, many are available for free.
10 Online Sales Training Programs
Online sales training programs are delivered via a range of different channels including video conference, webinar, video, e-books and other accompanying content. Below, I have provided a selection of free, low-cost, and higher-cost more in-depth options.
Sales Hacker has a massive online digital blog presence, which I speak about further below. This free sales training programs bundle is designed to help any B2B sales professional improve their skill set. The bundle includes some of Sales Hacker’s favorite conference lectures, webinars and eBooks. There are 4-hours of sales training program content, 10-video based lectures and 5-PDFs.
This course teaches inbound sales, which is Hubspot’s specialty. This free virtual course on the Inbound Sales methodology encompasses everything from identifying potential buyers to developing personalized presentations. Once you’ve finished the sales training programs and passed the exam, you’ll get a badge to display on your LinkedIn profile, email signature or website.
This online sales training program is ideal if you’re an experienced B2B salesperson, manager or leader looking for digestible insights. Top Sales World covers a range of sales training programs topics to boost your skill set and come away with some fresh ideas and techniques. Each year from April to July, sales experts including Dave Kurlan, Deb Calvert, and Colleen Stanley deliver a short presentation on their area of expertise. Past sessions are available as recorded videos and include selling value, creating a social selling strategy and managing your sales pipeline.
This 5-week sales training program provides new sales reps with a solid introduction to the fundamentals of sales. It covers; cold calling, prospecting, qualifying, asking questions and developing cost proposals. Unlike many of the other options, it’s equally relevant to both B2B and B2C salespeople, and includes lectures, reading, and real-world exercises. The course itself is free, but if you want the course certificate to put on your LinkedIn profile and email signature, then this will cost you $95.
Jill is a highly respected expert sales professional. This workshop covers the changing sales environment, the elements of a strong value proposition, how to use sales intelligence and trigger events, effective calls and voicemails, and more. There are also additional free and paid resources for reinforcing and extending the lessons covered in the virtual workshop, such as coaching, and video lessons.
Tony’s sales training program is designed for continuous learning. Each month, members receive a new lesson on a core sales skill and get to attend a live question and answer webinar with Tony. There’s also a private members forum, where members can network, share thoughts and support each other.
This sales training program is focused on the art of cold calling and telephone-based sales. Art is an expert and he shares his expertise on how best to use the phone as your primary sales communication channel. Over the course of one month, you’ll learn how to engage buyers in the first few seconds of call, resolve objections, add value at each stage, secure follow-up calls and more. Along with the videos, you’ll get access to a workbook, live coaching sessions, and an online forum.
This sales training program is intended for sales leaders looking for predictable results. Whether your goal is higher quota and revenue attainment, better win rates or lower sales force turnover, this program provides the best answers available. Delivered by expert sales professional Lori Richardson, the course is delivered in six 90-minute virtual sessions. The program will help you put in place the right sales process and methodology for your market, your product, and your revenue goals.
This three-month series of online sales training programs covers the seven key facets of sales: Prospecting, developing trust and credibility, identifying the buyer’s problems, overcoming resistance, selling value, closing, and getting referrals and repeat business. Along with 24-videos you can re-watch at any time, you also get workbooks, exercises, and bonus training modules.
In this 8-week series of sales training programs, inside sales professionals will learn how to get past gatekeepers, overcome call reluctance, engage prospects, book appointments, delve into their prospects’ motivations, resolve their concerns and close deals. Beyond the 1-hour per week live online interactive training, you get sales scripts, workbooks, weekly tests and final exam results. You also get free support via email and chat. All sales training workshops are recorded for your sales reps to refer to when they need a refresher.
10 Sales Training Blogs
The HubSpot Sales Blog features many of the biggest names in the B2B sales space including Art Sobczak and Anthony Lannarino who I have featured in this list. From writing higher performing email subject lines to completing win/win deals, the HubSpot Sales Blog is a great resource for inbound sales professionals and lead acquisition marketers supporting sales teams. From the same stable, you can also sign-up for the excellent HubSpot Marketing Blog.
Tony publishes daily posts on every aspect of the B2B sales process. His style is direct, easy to follow, and practical. He provides suggestions that are easy to put straight into practice. For instance, Share Your Sales Process With Your Prospect.
Sales Hacker is a popular, free community for any sales professional interested in exploring the future of sales through actionable content. The B2B sales blog publishes the latest strategies and suggestions for sales research, cold calling, prospecting, social selling, qualifying and closing. Content ranges from blog posts to eBooks, webinars and videos.
Jill’s career is defined by her relentless search for fresh strategies that actually work in today’s sales world. Her newsletters are read by 125,000 sellers worldwide and her popular sales blog has been syndicated on various business and sales websites. Her posts frequently include stories from her life, which make them easier to relate to. I like Jill’s style because she avoids hype and provides advice you feel confident she believes in and adopts herself. For instance, How to Succeed in an Increasingly Complex Sales Environment.
This is an excellent blog for small business CEOs, sales leaders and managers and anyone aspiring to fill that seat one day. The Ambition philosophy is that great sales leaders inspire and coach each of their reps to maximize on their personal potential. The blog focuses on all aspects of what you need to do to achieve this. For instance, 12 Sales KPIs That Made Me a Better Sales Manager.
This is a great blog for sales reps as it covers all of the basics well, for instance, Do You Struggle with the Same Challenges? Great Advice for New Salespeople. What’s more, the blog features a who’s who of B2B sales experts as guests, including Brian Tracy, Anthony Iannarino, Gerhard Gschwandtner and Art Sobczak, who are all featured in the article in their own right.
If you are responsible for hiring, retaining, and training inside sales professionals or measuring and managing your team’s success, you’ll find the Inside Sales Blog a valuable resource. For instance, it’s if you’re finding it tough to hire experienced sales professionals at the moment, take a look at New Thinking for a New Wave of Sales Candidates.
Sandler delivers a constant flow of blog posts that are relevant to any B2B sales professional. The posts typically include examples and sample messaging to make it easy for the reader to understand exactly how to put the concepts they learn into action. For instance, take a look at Common Rookie Sales Manager Mistakes, which is an excellent post for any new sales manager to read before engaging with their team.
Marc uses short videos to communicate most of his advice alongside his blog post, so this blog is a good pick for those who prefer watching videos over reading content. For instance, take a look at 5 Critical Tips to Selling to a C-Suite Buyer.
This agency specializes in inbound sales techniques and lead acquisition marketing. They demonstrate their expertise by posting a new blog post every day of the week. If you’re looking for a daily source of new ideas to help support every stage of your sales pipeline, this a great place to learn new techniques. Matt Heinz also hosts a great radio program called Sales Pipeline Radio, which broadcasts once a week or can be downloaded as a podcast.
8 Sales Training Video Channels
Brian is the most listened to audio author on personal and business success in the world today. His fast-moving 2-3 minute videos on leadership, sales, managerial effectiveness and business strategy are loaded with powerful, proven ideas and strategies that can be immediately put to use to improve your performance. For example, Consultant Vs. Salesperson. At 72, Brian is a seasoned sales professional and trainer valued for his extensive experience and engaging presentation style.
Jeffrey Gitomer is known to his followers as the King of Sales. This is probably because he has written 13 sales books and is a National Speakers Association Hall of Fame member. You might know him from The Little Red Book of Selling, with his books translated into 14-languages, he is known internationally for his simple, insightful, and direct sales advice.
If you want to listen to someone who made their own way to succeed against the odds as a top-sales professional, you’ll like Marc. He sold his first business at age 23, which enabled him to get through college. Marc’s videos are simple, short and cover every aspect of the sales process from cold calling to closing deals and picking up customer referrals. For instance, The 5 Keys to a Perfect Sales Voicemail.
Sales Scripter software supports sales teams with consultative sales processes like call scripts, objection handling Q&As, email and voicemail templates. Their YouTube channel provides great webinars on what you need to put in place to support each stage of your sales process. For instance, How to Build a Cold Call Script that Works.
Jill is a sales trainer, sales coach and keynote speaker. She provides practical and modern strategies and techniques in her videos to help sales reps generate and close more deals. She stands out from the rest as a real expert in B2B prospecting strategies demonstrate the value of products and services through messaging. One good example of this is 3 Components Every Value Proposition Must Have.
Art is known for providing no nonsense practical advice for telephone-based sales professionals. He pioneered the concept of Smart Calling, which is an approach to pro-active prospecting that starts with researching prospects properly in order to cold call conversions into sales opportunities.
Gerhard is CEO of Selling Power Magazine. On his YouTube channel, he interviews the world’s leading sales experts; for instance Jeffrey Gitomer talks on How Salespeople can use Social Media for Personal Branding. This channel is a great way to tune into many of the other experts in this list and see Gerhard interview them.
Don’t be put off by the low number of subscribers and views; SBI only started their weekly video podcast around a year ago. From what I have seen, it’s one of the best for small business owners. It gives you an in-depth insight into the key challenges that you face like for instance, How to Beat the Competition and Increase Revenue Growth.
The Bottom Line: Sales Training Programs
It’s challenging for small business leaders, sales managers and sales reps to find the time and the budget to invest in sales training programs. However, you cannot afford not to keep up to date on the latest techniques, as they help you raise your game and grow your business.
In this article I have shared a range of online sales resources including; online sales training programs, sales blogs and sales video channels. Given many of these are free, you have nothing to lose scheduling an hour or two each week to learn some new techniques.
If you know of any other great sales training programs, please share them in the comments section below.