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Accounting | How To

How To Set Up Sales Form Content in QuickBooks Online

Tim Yoder, Ph.D., CPA

REVIEWED BY: Tim Yoder, Ph.D., CPA

Tim is a Certified QuickBooks Time (formerly TSheets) Pro, QuickBooks ProAdvisor, and CPA with 25 years of experience. He brings his expertise to Fit Small Business’s accounting content.

 

WRITTEN BY: Mark Calatrava

Published April 29, 2022

Mark has researched and reviewed accounting software at Fit Small Business since 2019 and has developed an extensive knowledge of accounting software features and how unique business needs determine the best accounting software.

Published April 29, 2022

This article is part of a larger series on Accounting Software.

Learn More With Our QuickBooks Online Course
Explore the chapters in the guide.
  1. How to Set Up QuickBooks Online
  2. Part 1: Setting Up QuickBooks
    1. How to Set Up Company Information
    2. How to Customize Invoices, Sales Receipts & Estimates
    3. How to Set Up Invoices, Sales Receipts & Estimates
    4. How to Set Up Products and Services
    5. How to Set Up Messages
    6. How to Set Up Statements
    7. How to Set Up Expenses
    8. How to Set Up Advanced Settings
  3. Part 1: Setting Up QuickBooks (Cont.)
    1. How to Import Bank Transactions
    2. How to Import Credit Card Transactions
    3. How to Set Up Multiple Users
    4. How to Set Up the Chart of Accounts
    5. How to Set Up the Products and Services List
    6. How to Set Up Customers
    7. How to Set Up Vendors
  4. Part 2: Managing Sales and Income
    1. How to Create Estimates (Quotes or Bids)
    2. How to Create and Send Invoices
    3. How to Receive Payments
    4. How to Create & Send Sales Receipts
  5. Part 3: Managing Bills and Expenses
    1. How to Write & Print Checks
    2. How to Enter Bills
    3. How to Pay Bills
  6. Part 4: Managing Banking Transactions
    1. How to Enter Banking Transactions Manually
    2. How to Manage Downloaded Banking Transactions
    3. How to Record Bank Deposits
    4. How to Transfer Funds Between Bank Accounts
    5. How to Handle Bounced Checks From Customers
    6. How to Process Bank Reconciliation
  7. Part 5: Managing Business Credit Card Transactions
    1. How to Enter Business Credit Card Transactions Manually
    2. How to Manage Downloaded Business Credit Card Transactions
    3. How to Enter a Credit Card Refund
    4. How to Reconcile Business Credit Card Accounts
  8. Part 6: Managing Credit Card Sales
    1. How to Manage Credit Card Sales With QuickBooks Payments
    2. How to Manage Credit Card Sales With a Third-party Credit Card Processor
  9. Part 7: Set Up and Manage Payroll
    1. How Set Up and Run Payroll
    2. How to Manage Payroll Tax
    3. How to Add Historical Payroll Data
    4. How to Set Up Automatic Deposits
    5. How to Print Payroll Checks
    6. How to Run Payroll Reports
    7. How to Reconcile Payroll Liabilities
  10. Part 8: Reporting in QuickBooks Online
    1. How to Run a Profit and Loss Statement
    2. How to Run a Balance Sheet Report
    3. How to Run a Statement of Cash Flows
    4. How to Run an A/R Aging Report
    5. How to Run an A/P Aging Report

In this tutorial, you’ll learn how to set up sales form content and preferences that will flow to invoices, estimates, and sales receipts in QuickBooks Online. First, we’ll cover how to specify which fields and options are available within QuickBooks when creating a sales form. Then, we’ll discuss how to customize a sales form to show only the fields you choose. We’ll also show you how to set up automatic invoice reminders and online invoice delivery.

The best way to learn QuickBooks Online, our best small business accounting software, is to follow along with this tutorial in your own copy of QuickBooks Online. If you don’t already have a subscription, new subscribers can choose between a 30-day free trial and 50% off for three months.

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This tutorial is part of our Free QuickBooks Tutorial Series. It can be completed by either watching the video below or reading through the detailed instructions with screenshots and animated GIFs below.

Step 1: Prepare Your Information For the Sales Form Setup

Prepare the following information to complete the setup of your sales form content.

  • Payment terms: Decide how long you want to give customers to pay their invoices. Common payment terms are Net 10 or Net 30, which provide 10 or 30 days, respectively, to pay.

Avoid due upon receipt: Avoid the payment term “Due upon receipt.” It’s impractical for most companies to issue a check immediately, so their bills from you are always overdue. If every invoice you send is overdue, when do you start to assess a late fee? Customers won’t appreciate not knowing the “real” due date of the invoice. You’ll find it much more effective and easier to justify late fees if you give customers a realistic due date like net 15.

  • Discount: Some companies offer an early payment discount for customers who pay within a certain number of days.
  • Invoice delivery method: Determine whether you want the default delivery method to be printed invoices or emailed invoices.
  • Track inventory: If you purchase goods for resale, you should use QuickBooks Online to track the cost and quantity of your inventory.
  • Late fees: If you wish to charge a fee for late payments, decide when you want to apply the late fee and how to calculate the late fee.
  • Progress invoicing: Determine if you need the capability to issue progress invoices for jobs that are in progress. Contractors often perform progress billing.

Step 2: Navigate to Sales Under Account and Settings

The sales form preferences are set in the company’s account and settings. Click on the gear icon in the upper right corner of the screen and then select Account and settings in the first column.

Navigating to Account and Settings in QuickBooks Online.

Navigate to Account and Settings in QuickBooks Online

Next, click Sales in the left menu bar to view the sales options.

Video showing Sales preferences under Account and Settings in QuickBooks Online.

Sales preferences under Account and Settings in QuickBooks Online


Step 3: Set Up the Sales Form Options Under the Sales Tab

This tutorial will cover the following options under the Sales tab: Sales form content, Late fees, Progress Invoicing, Reminders, and Online delivery. The options under Customize (not highlighted in the GIF above) are covered in How to Customize Invoices in QuickBooks Online and should be completed before this tutorial as we will build on the sales forms you start there.

Step 3.1: Configure Your Sales Form Content Options

The sales form content options allow you to specify which fields will be available within QuickBooks when you generate a customer sales form. Whether these fields are displayed on the customer’s copy of a sales form is determined when you design your custom sales form template, which we will discuss later in this tutorial.

Tip: Any field needed for even one customer must be turned on using this screen for it to be available when you create a custom sales form template.

Click anywhere on the Sales form content to open additional details.

Sales form content preferences in QuickBooks Online.

Sales form content preferences in QuickBooks Online

Fields can be turned on and off by clicking on the checkbox next to the name of the field.

  • Preferred invoice terms: Select your preferred invoice terms, such as Net 10 or Net 30.
  • Preferred delivery method: You can choose either email or print as the default delivery method for your invoices. The delivery method is assigned customer by customer, so the default chosen here will be assigned to newly created customers. The method can be changed for a particular customer by editing the customer information.
  • Shipping: If shipping is turned on, then fields for shipping address, carrier, shipping date, and tracking number will be available to add to sales form templates.
  • Custom Fields: You can create up to three custom fields on invoices, estimates, sales receipts, credit memos, and refund receipts.
  • Custom transaction numbers: Custom transaction numbers allow you to change the invoice, estimate, or sales receipt number assigned automatically by QuickBooks. This might be helpful if you want to match QuickBooks transaction numbers to numbers from a separate workflow system so that transactions can be traced easily across systems.
  • Service date: Including a service date allows you to show the customer the exact date a service was performed, which will often be different than the invoice date. You can include multiple service dates on a single invoice. This is an important option for service-based businesses so that repeat customers can track which service call is being billed.
  • Discount: If you offer customers payment terms with a discount for early payments, such as “1% 10 Net 30,” then it’s best to include a discount field on the sales form so that customers know the exact amount of the discount.
  • Deposit: The deposit field allows you to subtract a customer’s deposit, or prepayment, from the amount due on the sales form. This is an important field to include on sales forms if you have customers that prepay for services or materials.
  • Tips: The tips field provides your customers with the ability to add a gratuity to your invoice. We recommend only including this field if you are in an industry where customers traditionally are expected to tip. Otherwise, customers could be irritated with a request to tip your employees.

When you’re finished selecting the fields to make available for creating sales forms, click on the green Save button at the bottom of the Sales form content options. Next, we’ll set your company’s option for assessing late fees.


Step 3.2: Set Options for Late Fees

If you wish to add late fees automatically to invoices that are overdue, click on the Late fees section and place a checkmark next to Default charge applied to overdue invoices to display the options available for late fees:

Video of Late fee options in QuickBooks Online.

Late fee options in QuickBooks Online

These options determine the company-wide default for adding late fees to invoices. You can adjust the late fee options for particular customers within the customer information screen.

  • Type: Late fees can either be a flat amount, a percentage of the unpaid balance, or a one-time flat fee followed by a percentage.
  • Grace period: Unless you specify a grace period, the late fee will apply based on your specified invoice terms. If you set the invoice term to “Due upon receipt,” be sure to specify a grace period so that a late fee isn’t assessed on every invoice.
  • Apply sales tax: Some states may require that you apply sales tax to late fees if the late fee is assessed on a taxable item. You may need to check with a local tax professional to determine the sales tax requirements for your location.

When you are done setting your late fee options, click the green Save button at the bottom of the late fee section. A late fee should now automatically be assessed when you reprint or resend an invoice that is overdue.


Step 3.3: Set Up Progress Invoicing

Construction companies often send multiple invoices for a single job as the work is completed. This is known as progress invoicing, and QuickBooks Online makes progress invoicing easy by allowing you to create an invoice for only a portion of an estimate. The unbilled estimate can be converted to an invoice later when more work has been completed.

Check the box next to Create multiple partial invoices from a single estimate if you want to activate this feature. Then, click Save.

Activating progress billing in QuickBooks Online.

Activate progress billing in QuickBooks Online

You have now specified which fields are available internally when you create a sales form within QuickBooks Online. Next, we’ll discuss how to set up reminder emails to be sent to customers to alert them of overdue payments.

Heads up! We skipped the Messages section as it will be covered in our next tutorial, How to Set Up Messages in QuickBooks Online.


Step 3.4: Activate Automatic Invoice Reminders

QuickBooks Online will send reminder emails automatically to customers with overdue invoices. To set your automatic reminders options, click anywhere on the Reminders section. Click on Default email message for invoice reminders to reveal additional options.

Invoice reminder preferences in QuickBooks Online.

Invoice reminder preferences in QuickBooks Online

You can set the following options:

  • Create email template: You can create a template for your reminder emails, including the subject line, greeting, and text of the message. Unfortunately, you cannot create a separate email template for each reminder. In the above example, customers will receive the same email both one day prior and five days after the due date.
  • Send a copy: Check the box to have a copy of every reminder email to be sent to the QuickBooks Online administrator.
  • Activate reminders: Flip the switch to green to activate automatic invoice reminders.
  • Specify reminders: QuickBooks allows up to three reminder emails. Click on the drop-down arrow for each reminder to specify the day to send the reminder and to create a custom email message for that reminder.

Hit the green Save button at the bottom of the section when you are satisfied with your reminder settings and email. Click on the reminder section to create your customized email reminder, as shown in the image below.

Customizing email reminder in QuickBooks Online.

Customized email reminder in QuickBooks Online


Step 3.5: Set Up Online Delivery of Invoices

Click anywhere on the Online delivery section to reveal the last few company sales form options.

Selecting online delivery options in QuickBooks Online.

Select online delivery options in QuickBooks Online

Select whether you want a summary or the full detail of the sales form included in the body of the email. You can also attach a PDF copy of the sales form. I recommend including only a summary in the email and then attaching a PDF that customers can view to see details.

The final option applies only to invoices and allows you to format the emailed invoice as an Online invoice, HTML, or Plain text. I recommend keeping this option set to Online invoice.



Step 4: Choose the Content for Your Custom QuickBooks Online Invoice

You designed a customized invoice in our prior tutorial, How to Customize Invoices in QuickBooks Online. We’ll now discuss how to select which sales content fields to include on your customized invoice. To view your available sales form templates, navigate to the sales tab of the Account and Settings screen, and click the green Customize look and feel button in the top right corner.

Customizing look and feel in Account and Setting.

Click on the Customize look and feel button to create a customized sales form in QuickBooks Online

The Custom form styles screen should display the custom invoice you created in the prior tutorial. Click Edit to the right of the customized form you wish to choose. If you prefer, you can create a new invoice template by clicking on New style in the upper right corner and then selecting Invoice.

Creating a new invoice template or edit an existing template in QuickBooks Online.

Create a new invoice template or edit an existing template in QuickBooks Online

The screen to create a customized invoice contains three tabs: Design, Content, and Emails. The Design tab allows you to customize the style, logo, color, and font of your invoice and was covered in our previous tutorial, How to Customize Invoices in QuickBooks Online. The Emails tab will be discussed in a later tutorial, How to Set Up Messages in QuickBooks Online. The remainder of this tutorial focuses on the options available in the Content tab.

When you click on the Content tab, you’ll be given a grayed-out preview of your invoice split into three sections. To edit the information displayed in each section, click the pencil icon in the upper-right corner of that section.

Editing the content appearing in your QuickBooks Online invoice.

Edit the content appearing in your QuickBooks Online invoice

Let’s review the information that is available in each of the three sections of your QuickBooks invoice.

Step 4.1: Select the Information to Appear in the Header Section of Your Invoice

Click on the pencil icon in the upper right corner of the header section to view the information that can be shown in this section.

Selecting the information to appear in the header of your invoice in QuickBooks Online.

Select the information to appear in the header of your invoice in QuickBooks Online

Place a checkmark next to any fields you would like to appear in the header of your invoice. The blue fields can be expanded by clicking on the “+” in front of the words. Any changes you make to the default information pulled from your company setup, such as providing a different phone number, will only affect this particular invoice template and not other areas of QuickBooks Online. All changes are reflected in the preview of the invoice on the right half of the screen.

Most of the fields are straightforward, but here are a few that need a little explanation.

  • Form names: You can specify a custom name to appear at the top of your form instead of “Invoice.” This is helpful if your industry traditionally has a different name for bills sent to customers. Don’t use this field to change the purpose of the form. For instance, don’t revise it to “Estimate” because when the form is generated, QuickBooks will record the form as an invoice automatically.
  • Form numbers: Check this box to print the invoice number on the form, which I highly recommend. Many customers, especially businesses, appreciate the invoice number to keep track of multiple outstanding invoices.
  • Use custom transaction numbers: This box allows you to input a custom transaction number―not generated by QuickBooks―at the time you generate an invoice. This is helpful if you are using a workflow system outside of QuickBooks and would like to be able to trace a QuickBooks invoice to a transaction in the other system.
  • Billing address: The billing address is required to be displayed on the QuickBooks invoice and is pulled from the customer information screen.
  • Shipping: By checking Shipping, the shipping address, ship date, carrier, and the tracking number will all be included on the invoice. If only certain invoices require this information, I recommend customizing two invoice templates. You can choose which template to apply when generating a customer invoice.
  • Terms: The terms set in the customer information screen will display on your invoice. This is an absolute must if you are offering terms with a discount. For instance, “2% 10 Net 30” means you offer a 2% discount if paid within 10 days and all payments are due in 30 days. If there is no discount offered, then showing the payment terms is unnecessary if the due date is shown.
  • Due date: The due date is not needed if the payment terms are shown, but you can choose to show both if you prefer. If your customers are individuals rather than businesses, you might want to include the due date since they may not be familiar with payment terms.
  • Custom fields: You can choose to display three custom fields on your invoice.

Now that you’ve selected the information to appear in the header, let’s look at the information available for the middle section of the invoice.


Step 4.2: Select the Information to Appear in the Table Section of Your Invoice

Click on the pencil icon in the upper right corner of the middle section of your invoice preview to display the fields and options available for your invoice table. You can customize the columns that will appear in the invoice table. Place a green checkmark next to any field you would like to appear on your invoice.

The order of the columns can be changed by clicking and dragging on the series of nine dots to the left of the green checkmark. The columns can be further customized by clicking Edit Labels and Widths:

The column widths can be adjusted with the blue sliders. QuickBooks keeps the table the same width automatically, so increasing the width of one column will decrease the width of another column.

Setting the options and fields for the Table section of an invoice in QuickBooks Online.

Set the options and fields for the Table section of an invoice in QuickBooks Online

Click on the box next to Show on invoice under the heading Account summary to include a miniature statement on the customer’s invoice. We highly recommend including this summary statement on your invoice so that customers know the total amount they owe if they have more than one unpaid invoice.

Provide an account summary in customized invoices in QuickBooks Online

The default for the activity column of the invoice is to show only the name of the item being billed. This could be the name of the inventory item or service item. You can choose to show more activity detail by clicking on Show more activity options under the column options:

Additional activity detail for your invoice in QuickBooks Online.

Provide additional activity detail for your invoice in QuickBooks Online

Tip: Providing detailed information to your customers can help them better understand your charges but can also make the invoice lengthy and confusing. We recommend taking some time to think about what your customers will prefer.

You can group activity by day, week, month, or item. If the invoice is for a service that was provided over a period of days or weeks, the invoice can be shortened greatly by grouping the activity by days or weeks.


Step 4.3: Select the Information to Appear in the Footer Section of Your Invoice

Click on the pencil icon or anywhere on the lowest section of the invoice preview to select the content to be included in the footer of your invoice.

Selecting the information to display in the footer of your QuickBooks Online invoice,

Select the information to display in the footer of your QuickBooks Online invoice

Place a checkmark next to any of the fields you would like to include in your footer.

  • Discount: If you offer payment terms that include a discount for early payments, then include this field so that customers know the exact amount of the discount.
  • Deposit: If your customers often prepay a portion of their invoice, you should include the deposit field so that they can easily see the unpaid balance they owe.
  • Estimate summary: If an invoice is generated from an estimate, you can provide a summary of that estimate in the emailed invoice.
  • Message to customer on: You can enter a standard message to your customers that will appear on all invoices. You’ll also be able to enter personal messages to customers when you generate their invoices.
  • Add footer text: Footer text is often used to add information about late fees or other contract terms the customer should know.

When you have selected all the content for your customized invoice, click the Preview PDF button in the bottom right corner of the screen. When you are satisfied with your invoice, close the PDF and click the green Done button in the lower right corner of the screen. This will return you to the custom form styles screen with a list of your customized forms.

You can create multiple customized invoice templates. For instance, you may want one invoice template for customers being billed for services and another for customers being sold merchandise. Alternatively, you might want one invoice template for business customers and another for individuals.



Create Custom Estimates and Sales Receipts

In addition to invoices, sales forms include estimates and sales receipts. From the custom forms style screen, select New style and then either Estimate or Sales receipt.

Creating a new custom estimate or sales receipt template in QuickBooks Online.

Create a new custom estimate or sales receipt template in QuickBooks Online

After creating a new estimate or sales receipt template, you’ll find the familiar three tabs for Design, Content, and Emails. The process for creating custom estimates and sales receipts is nearly identical to customizing invoices. As with invoices, you can create as many custom templates for estimates and sales receipts as you desire.

Why Setting Sales Form Content in QuickBooks Online Is Important

Setting up your sales form content and preferences allows you to add and remove information quickly to create multiple sales form templates for different purposes. It’s crucial you provide customers with information concerning the due date of their payment and relevant details of their purchase.

Wrap Up

You can now create custom invoices, estimates, and sales receipts in QuickBooks Online through a two-step process. First, set the company-wide options to indicate which sales form fields you wish to be available internally when you bill a customer. Next, create custom templates to choose the available fields you wish to include on the customer sales forms.

The next tutorial in our QuickBooks Online training course is How to Set Up Products and Services in QuickBooks Online. It will cover a few of the options that are available for billing services to customers and tracking inventory.

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About the Author

Mark Calatrava

Find Mark OnLinkedIn

Mark Calatrava

Mark Calatrava is an accounting expert for Fit Small Business. He has covered more than 50 accounting software for small businesses and niche industries and has developed an in-depth knowledge of the important features of accounting software and how the importance of these features vary by business.

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