How to Set Up Sales Form Content in QuickBooks Online

In this tutorial, you’ll learn how to set up sales form content and preferences that will flow to invoices, estimates, and sales receipts in QuickBooks Online. First, we’ll cover how to specify which fields and options are available within QuickBooks when creating a sales form. Then, we’ll discuss how to customize a sales form to show only the fields you choose. We’ll also show how to set up automatic invoice reminders and online invoice delivery.

We’re excited to help you learn to manage your small business with QuickBooks Online, our top overall pick for best small business accounting software. The best way to learn QuickBooks Online is with hands-on experience, so we hope you can follow along with this tutorial in your own copy of QuickBooks Online. If you don’t already have a subscription, new subscribers can choose between a 30-day free trial and 50% off for three months.

Visit QuickBooks Online

This tutorial is part of Fit Small Business’s Free QuickBooks Tutorials. This tutorial can be completed by either watching the video below or reading through the detailed instructions with screenshots at your own pace. The video was recorded with an older version of QuickBooks Online. While the basic process of setting up sales form content and preferences has remained the same, some of the menus have minor changes. The step-by-step instructions and screenshots have been prepared with the most recent version of QuickBooks.

Why Setting Sales Form Content in QuickBooks Online Is Important

Setting up your sales form content and preferences allows you to add and remove information quickly to create multiple sales form templates for different purposes. It’s important to provide customers with information concerning the due date of their payment and relevant details of the purchase.

Gather Your Information: Sales Form Setup Checklist

You need to make some decisions regarding your sales process before you’ll be able to set your sales content options and preferences. You need the following information to complete the setup of your sales form content.

• Payment terms: Decide how long you want to give customers to pay their invoices. Common payment terms are Net 10 or Net 30, which provides 10 or 30 days, respectively, to pay.

• Discount: Some companies offer a discount for customers that pay within a certain number of days.
• Invoice delivery method: Decide whether you want the default delivery method to be printed invoices or emailed invoices.
• Track inventory: If you purchase goods for resale, you should use QuickBooks Online to track the cost and quantity of your inventory.
• Late fees: If you wish to charge a fee for late payments, decide when you want to apply the late fee and how to calculate the late fee.
• Progress invoicing: Decide if you need the capability to issue progress invoices for jobs that are in-progress. Contractors often perform progress billing.

How to Set Sales Form Content in QuickBooks Online

You can set the sales form content in QuickBooks Online with the following steps:

1. Navigate to the company sales form preferences by clicking on the gear icon, selecting Account and settings in the first column, and then clicking Sales.
2. Set preferences for Sales form content, Late fees, Progress invoicing, Reminders, and Online delivery.
3. Set the fields to appear on your sales form by clicking the green Customize look and feel button at the top of the sales preferences screen.

Keep reading for instructions and illustrations for completing these steps.

Setting the Company Sales Form Preferences in QuickBooks Online

The first step in customizing the content to appear on your sales forms―invoices, estimates, and sales receipts―is to determine which fields should be available within QuickBooks when you create a sales form. The next step will be to customize sales forms by determining which fields to include on the form. If a field is not activated in the sale form preferences, it cannot be added to a sales form template.

The sales form preferences are set in the company’s account and settings. Click on the gear icon in the upper-right corner of the screen and then select Account and settings in the first column:

Next, click Sales in the left menu bar to view the sales options:

This tutorial will cover the options under Sales form content, Late fees, Progress Invoicing, Reminders, and Online delivery. The options under Customize (not shown) are covered in How to Customize Invoices in QuickBooks Online and should be completed prior to this tutorial as we will build on the sales forms you start in that tutorial.

1. Sales Form Content

The sales form content options allow you to specify which fields will be available within QuickBooks when you generate a customer sales form. Whether these fields are displayed on the customer’s copy of a sales form is determined when you design your custom sales form template, which we will discuss later in this tutorial.

Click on Sales form content to open additional details for each option:

Fields can be turned on and off by clicking on the checkbox next to the name of the field:

• Preferred invoice terms: Select your preferred invoice terms, such as Net 30 or Net 10.
• Preferred delivery method: You can choose either email or print as the default delivery method for your invoices. The delivery method is assigned customer by customer, so the default chosen here will be assigned to newly created customers. The method can be changed for a particular customer by editing the customer information.
• Shipping: If shipping is turned on, fields for shipping address, carrier, shipping date, and tracking number will be available to add to sales form templates.
• Custom Fields: Sales forms can include up to three custom fields. For instance, in my sample invoice, I’ve created custom fields for a purchase order number and sales representative. If you want the field to appear on the customer’s sales forms, then you must check the box under Public. Otherwise, the field will only appear in QuickBooks for your internal use.
• Custom transaction numbers: Custom transaction numbers allow you to change the invoice, estimate, or sales receipt number assigned automatically by QuickBooks. This might be helpful if you want to match QuickBooks transaction numbers to numbers from a separate workflow system so that transactions can be traced easily across systems.
• Service date: Including a service date allows you to show the customer the exact date a service was performed, which will often be different than the invoice date. You can include multiple service dates on a single invoice. This is an important option for service-based businesses so that repeat customers can track which service call is being billed.
• Discount: If you offer customers payment terms with a discount for early payments, such as “1% 10 Net 30,” then it’s best to include a discount field on the sales form so that customers know the exact amount of the discount.
• Deposit: The deposit field allows you to subtract a customer’s deposit, or prepayment, from the amount due on the sales form. This is an important field to include on sales forms if you have customers that prepay for services or materials.
• Tips: The tips field provides your customers with the ability to add a gratuity to your invoice. I recommend only including this field if you are in an industry where customers traditionally are expected to tip. Otherwise, customers could be irritated with a request to tip your employees.

When you’re finished selecting the fields to make available for creating sales forms, click on the green Save button at the bottom of the Sales form content options. Next, we’ll set your company’s option for assessing late fees.

2. Late Fees

If you wish to add late fees automatically to invoices that are overdue, click in the Late fees section and place a checkmark next to Default charge applied to overdue invoices to display the options available for late fees:

These options determine the company-wide default for adding late fees to invoices. You can adjust the late fee options for particular customers within the customer information screen:

• Type: Late fees can either be a flat amount, a percentage of the unpaid balance, or a one-time flat fee followed by a percentage.
• Grace period: Unless you specify a grace period, the late fee will apply based on the invoice terms you have specified. If you set the invoice term to “Due upon receipt,” be sure to specify a grace period so that a late fee isn’t assessed on every invoice.
• Apply sales tax: Some states may require that you apply sales tax to late fees if the late fee is assessed on a taxable item. You may need to check with a local tax professional to determine the sales tax requirements for your location.

When you are done setting your late fee options, click the green Save button at the bottom of the late fee section. A late fee should now automatically be assessed when you reprint or resend an invoice that is overdue.

3. Progress Invoicing

Construction companies often send multiple invoices for a single job as the work is completed. This is known as progress invoicing. QuickBooks Online makes progress invoicing easy by allowing you to create an invoice for only a portion of an estimate. The unbilled estimate can be converted to an invoice later when more work has been completed. Check the box next to Create multiple partial invoices from a single estimate if you want to activate this feature and then click Save:

You have now specified which fields are available internally when you create a sales form within QuickBooks Online. Next, we’ll discuss how to choose which of those fields will appear on your customized invoices, estimates, and sales receipts.

Scroll down in the sales preferences screen to reveal the sections for Reminders and Online delivery:

4. Activate Automatic Invoice Reminders

QuickBooks Online will send reminder emails automatically to customers with overdue invoices. To set your automatic reminders options, click in the Reminders section:

You can set the following options:

1. Create email template: You can create a template for your reminder emails, including the subject line, greeting, and text of the message. Unfortunately, you cannot create a separate email template for each reminder. In the above example, customers will receive the same email both one day prior and five days after the due date.
2. Send a copy: Check the box to have a copy of every reminder email to be sent to the QuickBooks Online administrator.
3. Activate reminders: Flip the switch to green to activate automatic invoice reminders.
4. Specify reminders: QuickBooks allows up to three reminder emails. Click on the drop-down arrow for each reminder to specify the day to send the reminder as well as create a custom email message for that reminder.

Click the green Save button at the bottom of the section when you are satisfied with your reminder settings and email.

5. Set Up Online Delivery of Invoices

Click in the Online delivery section to see the last few company sales form options:

Select whether you want a short summary or the full detail of the sales form included in the body of the email. You can also attach a PDF copy of the sales form. I recommend including only a short summary in the email and then attaching a PDF that customers can view to see the detail.

The final option applies only to invoices and allows you to format the emailed invoice as an Online invoice, HTML, or Plain text. I recommend keeping this option set to Online invoice.

Choose the Content for Your Custom QuickBooks Online Invoice

You designed a customized invoice in the prior tutorial How to Customize Invoices in QuickBooks Online. We’ll now discuss how to select which sales content fields to include on your customized invoice. To view your available sales form templates, navigate to the sales tab of the Account and settings screen, and click the green Customize look and feel button in the top right corner:

The Custom form styles screen should display the custom invoice you created in the prior tutorial. Click Edit to the right of the customized form you wish to choose. If you prefer, you can create a new invoice template by clicking on New style in the upper right corner and then select Invoice:

The screen to create a customized invoice contains three tabs: Design, Content, and Emails. The Design tab allows you to customize the style, logo, color, and font of your invoice and was covered in the prior tutorial, How to Customize Invoices in QuickBooks Online. The Emails tab will be discussed in a later tutorial, How to Set Up Messages in QuickBooks Online. The remainder of this tutorial focuses on the options available in the Content tab.

When you click on the Content tab, you’ll be given a grayed-out preview of your invoice split into three sections. To edit the information displayed in each section, click the pencil icon in the upper-right corner:

Let’s review the information that is available in each of the three sections of your QuickBooks invoice.

1. Select the Information to Appear in the Header Section of Your Invoice

Click on the pencil icon in the upper right corner of the header section to view the information that can be shown in this section:

Place a checkmark next to any fields you would like to appear in the header of your invoice. The blue fields can be expanded by clicking on the “+” in front of the words. Any changes you make to the default information pulled from your company setup, such as providing a different phone number, will only affect your invoice and not other areas of QuickBooks Online. All changes are reflected in the preview of the invoice on the right half of the screen.

Most of the fields are straightforward, but here are a few that need a little explanation:

• Form names: You can specify a custom name to appear at the top of your form instead of the name “Invoice.” This is helpful if your industry traditionally has a different name for bills sent to customers. Don’t use this field to change the purpose of the form. For instance, don’t change this field to “Estimate” because when the form is generated, QuickBooks will record the form as an invoice automatically.
• Form numbers: Check this box to print the invoice number on the form, which I highly recommend. Many customers, especially businesses, appreciate the invoice number to keep track of multiple outstanding invoices.
• Use custom transaction numbers: This box allows you to input a custom transaction number―not generated by QuickBooks―at the time you generate an invoice. This is helpful if you are using a workflow system outside of QuickBooks and would like to be able to trace a QuickBooks invoice to a transaction in the other system.
• Billing address: The billing address is required to be displayed on the QuickBooks invoice and is pulled from the customer information screen.
• Shipping: By checking Shipping, the shipping address, ship date, carrier, and tracking number will all be included on the invoice. If only certain invoices require this information, I recommend customizing two invoice templates. You can choose which template to apply when generating a customer invoice.
• Terms: The terms set in the customer information screen will display on your invoice. This is an absolute must if you are offering terms with a discount. For instance, “2% 10 Net 30,” which offers a 2% discount if paid within 10 days, and all payments are due in 30 days. If there is no discount offered, then showing the payment terms is unnecessary if the due date is shown.
• Due date: The due date is not needed if the payment terms are shown, but you can choose to show both if you prefer. If your customers are individuals rather than businesses, you might want to include the due date since they may not be familiar with payment terms.
• Custom fields: You can choose to display three custom fields on your invoice.

Now that you’ve selected the information to appear in the header, let’s look at the information available for the middle section of the invoice.

2. Select the Information to Appear in the Table Section of Your Invoice

Click on the pencil icon in the upper right corner of the middle section of your invoice preview to display the fields and options available for your invoice table:

Click on the box next to Show on invoice under the heading Account summary to include a miniature statement on the customer’s invoice. I highly recommend including this summary statement on your invoice so that customers know the total amount they owe if they have more than one unpaid invoice:

Next, you can customize the columns that will appear in the invoice table. Place a green checkmark next to any field you would like to appear on your invoice. The order of the columns can be changed by clicking and dragging on the series of nine dots to the left of the green checkmark. The columns can be further customized by clicking Edit Labels and Widths:

The column widths can be adjusted with the blue sliders. QuickBooks keeps the table the same width automatically, so increasing the width of one column will decrease the width of another column automatically.

The default for the activity column of the invoice is to show only the name of the item being billed. This could be the name of the inventory item or service item. You can choose to show more activity detail by clicking on Show more activity options under the column options:

Providing detailed information to your customers can help them better understand your charges, but it can also make the invoice very long and confusing. I recommend taking some time to think about what your customers will prefer. Perhaps certain invoices will require more detail than others. This can be accommodated by making multiple invoice templates with and without detail. You can choose which invoice template to apply when you generate an invoice.

You can group activity by day, week, month, or item. If the invoice is for a service that was provided over a period of days or weeks, the invoice can be shortened greatly by grouping the activity by days or weeks.

3. Select the Information to Appear in the Footer Section of Your Invoice

Click on the pencil icon in the lowest section of the invoice preview to select the content to be included in the footer of your invoice:

Place a checkmark next to any of the fields you would like to include in your footer:

• Discount: If you offer payment terms that include a discount for early payments, then include this field so that customers know the exact amount of the discount.
• Deposit: If your customers often prepay a portion of their invoice, you should include the deposit field so customers can easily see the unpaid balance they owe.
• Estimate summary: If an invoice is generated from an estimate, you can provide a summary of that estimate in the emailed invoice.
• Message to customer on: You can enter a standard message to your customers that will appear on all invoices. You’ll also be able to enter personal messages to customers when you generate their invoices.
• Add footer text: Footer text is often used to add information about late fees or other contract terms the customer should know.

When you have selected all the content for your customized invoice, click the Preview PDF button in the bottom right corner of the screen. When you are satisfied with your invoice, close the PDF and click the green Done button in the lower right corner of the screen. This will return you to the custom form styles screen with a list of your customized forms.

You can create multiple customized invoice templates. For instance, you may want one invoice template for customers being billed for services and another for customers being sold merchandise. Alternatively, you might want one invoice template for business customers and another for individuals.

Create Custom Estimates and Sales Receipts

In addition to invoices, sales forms include estimates and sales receipts. From the custom forms style screen, select New style and then either Estimate or Sales receipt:

After creating a new estimate or sales receipt template, you’ll find the familiar three tabs for Design, Content, and Emails. The process for creating custom estimates and sales receipts is nearly identical to customizing invoices. As with invoices, you can create as many custom templates for estimates and sales receipts as you desire.

Wrap Up

You can now create custom invoices, estimates, and sales receipts in QuickBooks Online through a two-step process. First, set the company-wide options to indicate which sales form fields you wish to be available internally when you bill a customer. Then, create custom templates to choose the available fields you wish to include on the customer sales forms.

The next tutorial in our QuickBooks Online training course is How to Set Up Products and Services in QuickBooks Online. This tutorial will cover a few of the options that are available for billing services to customers as well as tracking inventory.